Sales & marketing
Break-Even Sales Formula: Calculate Units and Sales Dollars
For a simple single-product exercise, break-even sales dollars = fixed costs ÷ contribution margin ratio. The contribution margin ratio is (price per unit − variable cost per unit) ÷ price per unit. Work through the supplied assumptions before using either formula; the example is classroom arithmetic, not a business viability recommendation.
Check that the period and cost assumptions match
Fictional product has a selling price of $45 per unit, variable cost of $27 per unit and fixed costs of $6,300 for one month. Assume every unit produced in the exercise is sold, prices and unit variable costs stay constant, fixed costs stay unchanged within the illustrated range and there are no additional costs or sales reductions.
The SBA’s single-product break-even guide supplies formulas for units and sales dollars. Here, the cost classification and period are given; this page does not determine how a real organization should classify or report its costs.
Solve in units and cross-check in dollars
Two paths to the same break-even result
Contribution per unit=$45−$27=$18.
Break-even units=$6,300÷$18=350 units.
Contribution margin ratio=$18÷$45=0.40, or 40%.
Break-even sales dollars=$6,300÷0.40=$15,750.
Check at 350 units: revenue 350×$45=$15,750; variable costs 350×$27=$9,450; revenue minus variable and fixed costs=$15,750−$9,450−$6,300=$0.
Round whole units for a changed fixed-cost case
Change only fixed costs to $6,400. The continuous calculation gives $6,400÷$18≈355.56 units. If only whole units can be sold, round up to 356. At 355 units, contribution is $6,390, leaving a $10 shortfall; at 356 it is $6,408, exceeding fixed costs by $8.
The continuous sales-dollar break-even amount is $6,400÷0.40=$16,000. Selling 356 whole units at $45 produces $16,020. Those amounts differ because $16,000 does not correspond to a whole number of units at that price.
Explain when the simple formula stops giving a usable answer
If variable cost becomes $45 at the same $45 price, contribution per unit is zero. With positive fixed costs, no finite number of units covers those costs under the supplied model. Dividing by zero does not give a valid break-even quantity. A negative contribution would reduce the amount available to cover fixed costs as units increase.
If a second product is introduced, its price and variable cost cannot simply be inserted into the first product’s formula. A multi-product analysis needs additional assumptions about the mix. Likewise, a capacity ceiling or a step change in fixed costs can invalidate the constant-cost range used here.
Write the answer with the assumptions attached
Completed note: “Under the supplied one-month, single-product assumptions, break-even is 350 units or $15,750 of sales. This means modeled revenue equals the modeled costs; it does not establish demand, cash timing or financing needs.” Keep those distinctions when explaining a work-sample answer.
Questions, answered
Do I divide by 40 or 0.40?
Use the decimal ratio 0.40 in the sales-dollar formula. Dividing by 40 would make the answer 100 times too small.
Does breaking even guarantee enough cash?
No. This model compares supplied revenue and costs. It does not specify when money is collected or paid.
Sources and examples
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