← 返回搜索结果Inbound Marketing Manager
Pavago
远程工作
- 地点
- Remote (India)
- 工作安排
- Full Time
- 发布日期
- 2026年10月11日
申请前,请在雇主网站确认职位仍在招聘,并检查完整要求和条件。
职位描述
此界面为简体中文。雇主发布的职位名称和描述保留原文,可能为英文。
Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.
This is not a cold outreach or appointment-setting role. Your focus is turning LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline.
You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion.
What You’ll Own
LinkedIn Content & Demand Generation
Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content
Develop content that attracts high-intent B2B prospects
Write conversion-focused content designed to generate conversations and pipeline
Test content angles, messaging, and formats based on performance
Build messaging around buyer pain points, intent, and the customer journey
Content → Conversation → Pipeline
Turn comments, profile views, engagement, and inbound messages into sales conversations
Initiate natural, value-driven DMs with engaged prospects
Qualify inbound opportunities and move them into the sales funnel
Generate consistent qualified leads and booked calls from organic content
Audience Engagement & Lead Nurturing
Engage with prospects through comments, DMs, and relationship-building
Nurture leads through strategic follow-ups and educational content
Build trust with potential buyers over time
Strengthen founder positioning and personal brand authority
Inbound Funnels & Conversion
Build simple funnels from content → engagement → conversation → booked call
Create lead magnets, nurture flows, and conversion-focused assets
Identify funnel bottlenecks and improve conversion rates
Track which content and conversations contribute to pipeline
Founder Collaboration
Work directly with the founder on messaging, positioning, and lead quality
Share audience insights, objections, and market feedback
Refine content based on real prospect conversations
Support broader demand generation and organic growth initiatives
Requirements
2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth
Strong hands-on experience with LinkedIn content strategy
Proven ability to generate inbound leads, booked meetings, or pipeline from organic content
Excellent copywriting, hooks, storytelling, and messaging skills
Strong understanding of B2B buyer journeys and sales funnels
Experience turning audience engagement into qualified conversations
Strong relationship-building and communication skills
Analytical mindset with the ability to optimize based on performance
Comfortable working independently during U.S. business hours
Nice to Have
Experience growing founder-led or executive personal brands
Experience with B2B services, SaaS, consulting, agencies, or professional services
Familiarity with LinkedIn analytics and content performance tracking
Experience building lead magnets and nurture sequences
Understanding of pipeline attribution and demand generation
CRM and lead-tracking experience
What Success Looks Like
You consistently generate qualified B2B conversations and booked calls from content, not simply impressions and followers.
Key KPIs include:
Qualified inbound conversations
Leads and booked calls generated from LinkedIn
Inbound pipeline contribution
Content-to-conversation conversion
Conversation-to-call conversion
Quality of audience engagement
Consistent growth in relevant B2B audience reach
Interview Process
Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Final Interview
Offer & Onboarding
Apply Now
If you know how to turn LinkedIn content into conversations, qualified leads, booked calls, and measurable B2B pipeline, we’d love to hear from you.
#InboundMarketing #DemandGeneration #LinkedInMarketing #B2BMarketing #ContentMarketing #LeadGeneration #OrganicGrowth #LinkedInGrowth #RemoteMarketing #RemoteJobs
Originally posted on Himalayas