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Ambition has no passport. That belief is why LemFi exists. We're the financial engine for people the world wasn't built to serve, the millions who move countries to build something better and find the financial system hasn't caught up with them yet. We started with remittances: the money people send home to the people they love. Now we run multi-currency accounts, Savings, eSIMs and Credit. Because staying connected to home and building somewhere new are not two separate things. They never were. About the role LemFi is expanding fast, and Pakistan is one of the most important diaspora corridors we are building for. This role sits at the centre of that ambition. You will own growth outcomes end to end for your market, acting as both strategist and hands-on operator, embedded in the community we serve, travelling across the UK to show up where it matters, and pulling every lever from grassroots events to data-led campaign optimisation. You will work closely with Growth, Marketing, Product, and Operations, and you will be the loudest internal voice for the user. If LemFi's product, messaging, or positioning is not landing with your communities, you will be the first to know and the first to fix it. This is a role for someone who owns outcomes, not activities, and who finds energy in ambiguity rather than being slowed down by it. What you'll build and own Own user acquisition targets for Pakistan end to end - online and offline - and be accountable for the numbers, not just the effort. Build and execute acquisition strategies tailored to the Pakistani community, using data and insight to optimise against KPIs and cut what is not working fast. Lead community-driven initiatives - events, meetups, forums - that build genuine trust and advocacy for LemFi, not just brand awareness for its own sake. Identify, negotiate, and manage partnerships with organisations and businesses that move the needle on user growth, ensuring every partnership delivers measurable value. Conduct ongoing market research to understand what your users actually need, and turn those insights into clear, actionable recommendations for Product and Marketing. Serve as the internal voice of the user - represent community perspectives in decisions about features, messaging, and positioning, and push back when LemFi gets it wrong. Use AI tools to streamline research, content, and reporting so more of your time goes to high-impact work in the field and less to admin. Your experience Proven track record in growth, sales, or marketing in a fast-paced environment, with clear evidence of hitting ambitious targets. Strong analytical skills - you read data, spot what it is telling you, and adjust your approach without waiting to be asked. Strong cultural awareness and understanding of the Pakistani diaspora community in the UK, with the ability to build authentic trust with diverse stakeholders. Demonstrable experience leading community engagement, including events, partnerships, grassroots activations, with a track record of delivering tangible outcomes Established relationships and networks within Pakistani diaspora organisations, community groups and stakeholder networks in the UK Excellent communicator who can influence partners, community leaders, and internal teams with equal confidence. Self-directed and comfortable operating with ambiguity - you do not need a detailed playbook to make progress. Willing to travel regularly across the UK, including occasional weekends, to represent LemFi where our communities are. Nice to have Experience working in or with remittance, fintech, or financial services products. Proficiency in Urdu, Punjabi, or another language commonly spoken within the Pakistani diaspora community in the UK. Why Join LemFi? Your work here puts money back into families' pockets. That's the reward, and the weight of it. You'll take on some of the hardest problems in finance alongside people who do their best work when the stakes are real. We move fast and we expect a lot, because our customers can't afford for us to do otherwise. In return you get room to own real problems, global impact you can see, and a team that won't slow you down. Bring grit and ownership and there's a place for them here. Ambition belongs here, come and show us yours. Follow us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play. Don't feel that you're right for this role, but want to submit your interest in working for LemFi? You can join our talent community to stay in touch for future opportunities. Recruitment Agencies Notice LemFi does not accept unsolicited CVs from recruitment agencies. We work only with agencies on our preferred supplier list, and only when we’ve asked them for their support. Any CVs sent to us outside this arrangement will not incur a fee.