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Marketing Specialist - Team Lead Overland Park, KS Sales and Marketing - Marketing / Full-Time / Hybrid apply for this job AI-Forward Marketing Specialist - Team Lead About Quest Analytics Quest Analytics is a leading healthcare technology company transforming how health plans and healthcare organizations manage provider networks. Our enterprise network intelligence platform combines data, technology, and deep industry expertise to help organizations improve provider data accuracy, strengthen network performance, navigate complex regulatory requirements, and ultimately improve access to care. As healthcare and technology continue to evolve, so does the way we tell our story. We're building a Marketing organization that combines exceptional human creativity and expertise with AI to work smarter, move faster, and create content that makes an impact. The Opportunity We're looking for an AI-Forward Marketing Specialist - Team Lead to serve as the strategic content and editorial engine of Quest Analytics' Marketing team. This is more than a content creation role. You'll own our content and editorial strategy, help establish Quest Analytics as an authoritative voice in enterprise network intelligence, and assist a team responsible for bringing our brand to life across content, social media, video, campaigns, and digital channels. You'll also play an important role in shaping how our Marketing team works. In partnership with the VP of Marketing, you'll help transform our content function into an AI-forward marketing organization, moving beyond one-off AI experimentation and embedding tools such as Claude, Microsoft Copilot, and emerging technologies into how we research, ideate, create, repurpose, target, execute, and measure our work. We're looking for someone who is equally comfortable writing a compelling thought leadership piece, developing an editorial strategy, helping a team, managing agency partners, and experimenting with AI to find better ways to get the work done. What You''ll Do: Build the Quest Analytics Story Lead our content and thought leadership strategy across enterprise network intelligence, provider data accuracy, compliance analytics, network management, and the evolving healthcare landscape. You'll translate complex topics and internal expertise into compelling stories that resonate with healthcare executives and decision-makers across articles, white papers, case studies, webinars, email campaigns, digital experiences, and social content. You'll also help establish and protect a consistent, differentiated Quest Analytics brand voice across channels. Own the Content Engine Build and manage an integrated content and editorial calendar that connects business priorities, campaigns, thought leadership, events, social media, and demand generation. You'll identify opportunities to create meaningful new content while finding smarter ways to extend high-performing content across channels, audiences, and formats. In partnership with Marketing and teams across the organization, you'll: Develop marketing plans designed to increase brand awareness, audience engagement, and pipeline growth.Translate campaign strategies into clear content plans, deliverables, owners, and timelines.Identify opportunities to strengthen the Quest Analytics website through landing pages, blogs, resources, thought leadership, SEO/AEO optimization, and improved user experiences.Collaborate with Social Media to expand our presence, grow relevant audiences, and increase engagement.Partner with the Events team to connect conferences and events to broader campaigns and content strategies.Support and optimize paid digital campaigns across SEM, programmatic, and social channels with a focus on measurable performance and ROI.Assist the Team & the Work Provide day-to-day team leadership across a content team spanning social media, video production, and marketing project management. You'll create clarity around priorities, help the team balance competing demands, remove roadblocks, and ensure work meets a high creative and editorial standard. You'll: Develop project timelines, assignments, and priorities across internal teams, contractors, agencies, and vendors.Coach team members and foster a culture of continuous learning, experimentation, accountability, and professional growth.Establish and track annual KPIs and ensure key projects and deliverables stay on track.Manage external contractors and vendors, including project scoping, briefing, contracted hours, budgets, deliverables, and performance.Communicate priorities, milestones, budget considerations, and risks between Marketing leadership and the broader team.Partner with subject matter experts and business leaders to create accurate, differentiated, and on-brand campaigns and content.Help Build an AI-Forward Marketing Organization AI isn't an add-on to this role, it's part of the job. You'll partner with the VP of Marketing to move the team from individual AI experimentation to a scalable operating model where AI is thoughtfully embedded throughout the marketing workflow. The goal isn't simply to use AI to work faster. It's to identify where AI can help us think differently, improve quality, increase capacity, and create better marketing. You'll explore how Claude, Microsoft Copilot, and other emerging AI technologies can enhance: Research and content developmentThought leadership ideationContent repurposing and cross-platform productionCampaign development and iterationICP and audience targetingSEO and AEO strategiesPerformance analysisWorkflow automationTeam productivity and capacityYou'll continuously evaluate emerging AI capabilities, test new approaches, and turn successful experiments into documented workflows, standards, and repeatable practices the broader team can adopt. What You''ll Need: Bachelor's degree in Marketing, Communications, Journalism, or a related field, or 8+ years of equivalent B2B marketing experience in lieu of a degree.7+ years of professional writing and B2B content marketing experience, with demonstrated strength across long-form thought leadership, articles, case studies, email campaigns, web content, and social copy.Demonstrated experience building and managing integrated content and editorial calendars across multiple channels and formats.Strong editorial judgment and the ability to translate complex or technical concepts into clear, compelling stories for executive audiences.Hands-on experience with AI-powered content and productivity tools, including Claude and Microsoft Copilot.Experience creating, testing, and documenting AI-assisted workflows, not simply using AI for one-off content generation.Knowledge of SEO and AEO strategies, including keyword research, content optimization, and performance measurement using Google Analytics, SEMrush, or similar platforms.Experience managing contractors, agencies, and other external partners, including scoping, briefing, budget management, and performance feedback.Strong project management skills with the ability to keep multiple workstreams moving in a fast-paced, deadline-driven environment.Excellent communication, listening, problem-solving, and troubleshooting skills.A collaborative leadership style with the ability to provide direction, feedback, and accountability while helping others grow.Who Will Thrive Here You may be a great fit if you're someone who sees a blank page and wants to write, sees an inefficient process and wants to redesign it, and sees a new AI capability and immediately starts thinking about how it could improve the way your team works. You're a strong writer, but you're also a strategist. You can set the direction while still being willing to roll up your sleeves and get into the work. You know how to lead people and partners without losing sight of deadlines, quality, and business outcomes. Most importantly, you're excited about helping build what an AI-forward B2B Marketing organization can look like, not five years from now, but today. About Quest Analytics For more than 20 years, we've been improving provider network management one groundbreaking innovation at a time. 90% of America's health plans use our tools, including the eight largest in the nation. Achieve your personal quest to build a great career here. What you'll appreciate: Workplace flexibility - you choose between remote, hybrid or in-officeAffordable employee medical, dental and vision plans with low employee cost401k MatchingWellness benefitsCompetitive salary and success sharing bonusFlexible vacation, plus sick time and holidaysAn entrepreneurial culture that won't limit you to a job descriptionBeing listened to, valued, appreciated -- and having your contributions rewardedEnjoying your work each day with a great group of peopleApply TODAY! careers.questanalytics.com Next Steps After you apply, you will receive an email confirming receipt of your application. If your background and experience align with our needs, a member of the Quest Analytics Talent Acquisition team will contact you regarding next steps in the process. Candidates will receive communication throughout the interview process regarding their status and progression. Interview Process The interview process may vary by role but typically includes: Recruiter Video InterviewVideo Interview with the Hiring ManagerTeam and/or Panel Interview(s)Role-Specific Assessment, Presentation, or Case Study (if applicable)Professional Reference Checks via Skill SurveyFinal Interview with Executive LeadershipVideo Camera Usage Policy Quest Analytics is a remote-first organization that values collaboration, communication, and engagement. To support a connected and productive work environment, candidates are expected to participate in all virtual interviews with their cameras enabled. Video participation helps create a more interactive interview experience, allows for stronger communication and relationship-building, and supports our commitment to maintaining a secure hiring process. Camera usage also serves as an important safeguard against fraudulent applicants, identity misrepresentation, unauthorized participation, and other security risks that have become increasingly common in remote hiring environments. Candidates who are unable or unwilling to participate on camera during the interview process may not be considered for employment. Relocation Requirement While many positions at Quest Analytics are remote, employees are expected to reside in and perform work from the location disclosed during the hiring process. Any relocation must be communicated to and approved by Quest Analytics in advance. This policy helps ensure compliance with employment and tax regulations, protects company and client data, and reduces risks associated with unauthorized work arrangements and employment misrepresentation. AI Tools As part of our hiring process, Quest Analytics may use AI-assisted tools to help screen applications and support interview documentation, including resume-matching software and AI-generated interview summaries. These tools inform but do not replace human judgment; all hiring decisions are made by Quest Analytics team members. If you have questions about our use of AI in hiring, please contact [email protected]. Visa sponsorship is not available at this time. Preferred work locations are within one of the following states: Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, or Wyoming. Quest Analytics provides equal employment opportunities to all people without regard to race, color, religion, sex, national origin, ancestry, marital status, veteran status, age, disability, sexual orientation or gender identity or expression or any other legally protected category. We are committed to creating and maintaining a workforce environment that is free from any form of discriminations or harassment. Applicants must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected] NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly. We are not currently working with additional outside agencies at this time. Any job posting displayed on websites other than questanalytics.com or jobs.lever.co/questanalytics/ may be out of date, inaccurate and unavailable RECRUITMENT FRAUD ALERT We understand that some individuals have recently been impersonating recruiters from Quest Analytics and soliciting fake job opportunities. We urge you not to disclose any personal or financial information to them. We use only our official website (https://questanalytics.com), email domain (@questanalytics.com), and verified social media accounts to communicate with candidates. If you suspect fraudulent behavior, please report it to us at [email protected]. We appreciate your interest in working with us. To learn more: https://questanalytics.com/news/recruitment-fraud-alert/ We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. apply for this job Skills: Alliance/Partner Management, Artificial Intelligence (AI), Automation, Blog, Brand Marketing (Branding), Budget Management, Budgeting, Business-to-Business (B2B) Marketing, Campaigns, Coaching, Communication Skills, Conferences, Content Delivery/Distribution, Content Development, Content Management, Custom Media, Customer/Client Research, Data Quality, Demand Generation, Dental Insurance, Documentation, Editorials, Email Campaign, Embedded Systems, Emerging Technology, Employment Law, Entrepreneurship, Google Analytics, Health Plan, Healthcare, Healthcare Providers, ICP, Identify Issues, Journalism, Keyword Research, Leadership, Maintain Compliance, Marketing, Marketing Communications, Marketing Plan, Microsoft Product Family, Multiplatform/Cross-Platform, Network Administration/Management, Network Performance/Analysis, Online Marketing, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Problem Solving Skills, Project Development, Project/Program Management, Quality Management, Recruiting/Staffing Agency, Regulatory Requirements, Return on Investment (ROI), Risk Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategic Planning, Tax Regulations, Team Lead/Manager, Team Player, Test Plan/Schedule, Testing, Thought Leadership, Time Management, User Interface/Experience (UI/UX), Video Production, Vision Plan, Web Analytics, Webinar, White Papers, Writing Skills Quest Analytics LLC Quest Analytics is a financial services technology and consulting company specializing in helping banks and credit unions grow quickly and profitably. Our core values focus on helping expand existing relationships using customer behavioral analytics to identify new sales, service, and retention opportunities. By combining proven technologies with top notch sales training, Quest is uniquely positioned to help financial institutions grow at record pace. Founded in 2001 by Karl Keller, Quest Analytics is a privately-held company headquartered just south of Pittsburgh, Pennsylvania USA. Once home to the US Steel industry, Pittsburgh has now been transformed into a technology incubator lead by business and academic leaders such as Carnegie Mellon University and the University of Pittsburgh. Company Size: 10 to 19 employees Industry: Computer Software 2001 Website: http://www.quest-analytics.com