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Senior Global Campaigns Strategist

Twilio

Werken op afstand

Locatie
Remote (Singapore)
Werktijden
Full Time
Geplaatst
13 okt 2026

Controleer vóór je solliciteert op de website van de werkgever of de vacature nog openstaat en bekijk de volledige voorwaarden.

Functieomschrijving

De interface is in het Nederlands. Functietitels en beschrijvingen van werkgevers blijven in de oorspronkelijke publicatietaal, die Engels kan zijn.

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Senior Global Campaigns Strategist. About the job As a Sr Global Campaign strategist, you are responsible for owning, developing a major campaign that drives awareness and opportunities for Twilio. This role is highly cross functional, working closely with both internal marketing partners across regions, sales, product, and company leadership to design bold campaigns that deliver on business objectives. You possess a proven track record of leading multi-channel global campaigns with success, collaborating with stakeholders, and finding opportunities to strategically uplevel Twilio’s campaign engine. The ideal candidate has an advanced understanding of how campaigns resonate with a global audience, not just one country. You are skilled in understanding the modern AI-driven buyer journey at each stage of the funnel, have the ability to translate messaging frameworks into effective campaigns, and thrive in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease. Your performance will be measured by your ability to execute and achieve measurable results including building brand awareness, developing a system of content and assets that is valuable to all regions, and building campaigns that accelerate growth velocity. Responsibilities In this role, you’ll: Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical. Be accountable to company leadership on the effectiveness of your global campaign remit and programs Strong project management skills and ability to use data to guide decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns. Act as the central point of contact to guide a pod of cross-functional partners Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement A global systems approach. Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions Track program results, measure program success and report metrics to customer success, sales and marketing stakeholders and executives. Then analyze campaign performance, surface insights and provide recommendations for optimizing results AI-Driven Enablement: We want you to infuse AI frameworks into all aspects of the campaign model. Ideally you would disrupt the norms and evolve the team and programs to be progressive. And equip teams across the organization with the tools, guidelines, and frameworks to create high-quality content at scale, including standards, reusable templates, and AI-assisted workflows that improve consistency, speed, and quality. Budget Management: Manage and allocate budget for campaign production resources across all campaign and persona needs, including original content, video production, localization, and agencies to ensure efficient and high-quality execution and return on investment Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: Deep understanding of marketing funnel tactics and metrics by funnel stage Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment Ability to manage multiple work streams and has presence with the team and leadership Strategic thinker with strong attention to detail 7+ years working as a campaign strategist in B2B or tech Proven experience building and delivering on integrated programs and managing all tools, processes, and assets Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations and drive to success Works well with cross-functional teams and executives, to ensure consistent content is delivered across the company A champion for fostering a culture of trust through feedback, communication, and transparency Desired: Excellent written and verbal communication skills. Ability to influence and build effective working relationships with all levels of the organization. Familiarity with localization tactics to ensure our content is accessible and inclusive across multiple countries. Experience with primary research strategies and types of content creation Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive. Experience building world-class brands through premium content Experience with a variety of AI, design, analytics, and video tools. Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva Location This role will be remote, and based in Singapore. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. . Stay alert to recruitment fraud We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @ email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps. . Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law. Originally posted on Himalayas

Zoek, vergelijk en bereid je sollicitatie voor

Begin met een beroep of vaardigheid die je wilt gebruiken. Pas de locatie- en beroepsfilters aan en open vacatures om de verantwoordelijkheden te vergelijken. Vind je geen resultaten, probeer dan een kortere zoekterm of verwijder één filter tegelijk.

Maak onderscheid tussen vereisten en voorkeuren. Controleer werktijden, beloning en locatie wanneer die zijn vermeld. Ook werk op afstand kan een bepaald woonland, een werkvergunning of overlappende werktijden vereisen. Bevestig de beschikbaarheid en volledige voorwaarden bij de werkgever.

Kies echte voorbeelden uit je ervaring die aansluiten op de functie-eisen. Leg je bijdrage uit en gebruik alleen cijfers die je kunt onderbouwen. Volg de instructies van de werkgever en controleer contactgegevens, inhoud en PDF voordat je de sollicitatie verstuurt.

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Vragen over werk zoeken

Waarom zijn sommige vacatures in het Engels?

Werkgevers schrijven hun eigen titels en omschrijvingen. We behouden die teksten om de vereisten en voorwaarden niet te veranderen. De navigatie en deze gids zijn in het Nederlands. Vind je niets met Nederlandse zoekwoorden, probeer dan ook de functie of vaardigheid in de taal van de vacature, bijvoorbeeld “software engineer”.

Kan ik bij een baan op afstand vanuit elk land werken?

Niet altijd. Een werkgever kan bepaalde woonlanden, een werkvergunning of vaste werktijden vereisen. Controleer de oorspronkelijke vacature. Ontbreken deze gegevens, vraag dan om bevestiging voordat je aanneemt dat je vanuit jouw locatie kunt werken.

Wat doe ik als er geen resultaten zijn?

Probeer een bredere functietitel of één vaardigheid en verwijder de filters één voor één. Bedrijven gebruiken verschillende namen voor vergelijkbaar werk. Is een specifieke vacature verdwenen, zoek dan het referentienummer op de carrièrepagina van het bedrijf. Minder filters maken een gesloten vacature niet opnieuw beschikbaar.

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Hoe pas ik mijn cv en motivatiebrief aan?

Koppel de vereisten aan projecten, taken en resultaten die je kunt toelichten. Benadruk relevante ervaring zonder vaardigheden of prestaties te verzinnen. Leg in je brief je interesse uit met een concreet voorbeeld. Gebruik de gevraagde taal en bestandsindeling en controleer beide documenten voor verzending.