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Digital Marketing Manager | SEO, GEO, Paid Media & Social DigitalParc + Goals.com Full-Time | In-Office | Twin Cities, MN Compensation: $75,000–$90,000+ based on experience Build Marketing That Actually Moves the Needle DigitalParc is looking for an experienced, ambitious Digital Marketing Manager who knows how to turn strategy into measurable growth. This isn't a role where you'll spend your days sitting in meetings, passing work between departments, or managing marketing from a distance. You'll be in the work. You'll take ownership of marketing performance across a portfolio of DigitalParc clients—developing strategies, analyzing results, identifying opportunities, and working closely with our marketing team to execute campaigns across SEO, GEO/AI search, Google Ads, Meta Ads, social media, content and creative. And there's another exciting dimension to the opportunity: You'll also have the opportunity to contribute to the growth of Goals.com, an emerging AI-powered software company being built alongside DigitalParc. If you love digital marketing, enjoy moving quickly, and want your ideas and execution to have a visible impact, we'd love to meet you. What You'll OwnClient Marketing Performance You'll be responsible for the overall marketing performance of assigned DigitalParc accounts. That means looking beyond individual tactics and asking the bigger question: What can we do to generate better results for this client? You'll monitor performance, identify opportunities, develop recommendations, coordinate execution with our team, and continually look for ways to improve traffic, leads, conversions and ROI. SEO + GEO / AI Search Search is changing quickly—and we intend to stay ahead of it. You'll help develop and execute strategies designed to improve visibility across both traditional search engines and emerging AI-powered discovery platforms. Responsibilities may include: Keyword and competitive research On-page SEO and content optimization Technical SEO recommendations Website architecture and internal linking Google Search Console and GA4 analysis Local SEO Content strategy Schema and structured data recommendations Generative Engine Optimization (GEO) AI search visibility and citation optimization Monitoring how brands appear across AI-driven search experiences We're looking for someone who understands traditional SEO but is also genuinely excited about where search is heading next. Paid Media You'll help manage and optimize paid media campaigns with a primary focus on: Google Ads Meta Ads — Facebook + Instagram You'll work across campaign strategy, targeting, keyword selection, creative, messaging, landing pages, conversion tracking and ongoing optimization. The goal isn't simply to spend the client's budget. The goal is to make the budget perform. Social Media Management You'll help develop and execute social strategies across client accounts, including: Content planning Campaign concepts Post development Messaging and copywriting Creative direction Engagement strategies Performance analysis We aren't looking for someone who simply fills a social calendar. We want someone who understands how social media can contribute to a larger growth strategy. Creative Development Great marketing needs great creative. You'll collaborate with our designers, developers and marketing team to develop assets that help campaigns perform, including: Paid advertising creative Social media content Landing pages Website content Campaign concepts Video concepts Headlines and messaging Lead-generation assets You don't necessarily need to be a graphic designer—but you should have a strong marketing eye and be able to recognize compelling creative. You'll Work Closely With a Talented Team DigitalParc operates collaboratively. You'll work alongside specialists across: SEO Paid Media Web Development Design Content Social Media Strategy Your job won't be to personally execute every individual task. Your job will be to understand the strategy, help drive execution, connect the pieces and make sure the marketing is producing results. And Then There's Goals.com One of the things that makes this opportunity particularly unique is the chance to be involved with Goals.com. Goals.com is an emerging software company building an AI-powered sales performance platform designed to rethink what a traditional CRM can do. The platform brings together CRM, AI coaching, goal setting, forecasting, pipeline intelligence and performance tracking to help sales teams understand not only what happened—but what they should do next. You'll have the opportunity to collaborate on marketing initiatives as we grow the Goals.com brand, experiment with new acquisition strategies, launch campaigns and scale the platform. For someone interested in AI, SaaS, startups and modern growth marketing, that creates exposure you simply won't find in most traditional agency positions. What We're Looking For We're looking for someone who already understands digital marketing and is ready to take meaningful ownership. Ideally, you have: 3+ years of digital marketing experience Experience managing multiple accounts, campaigns or business initiatives Strong working knowledge of SEO Hands-on experience with Google Ads Experience with Meta Ads Understanding of GA4, Google Search Console and conversion tracking Experience with social media strategy and management Strong written communication and marketing instincts An understanding of landing pages, conversion optimization and lead generation The ability to analyze performance and turn data into action Genuine curiosity about AI and the rapidly changing search landscape Agency experience is a major plus. The Person Who Will Thrive Here Skills matter—but mindset matters too. You'll probably love this role if you: Take ownership without waiting to be told what to do Naturally look for ways to make campaigns perform better Enjoy both strategy and execution Move quickly and communicate clearly Can manage multiple priorities without losing sight of the goal Enjoy collaborating with designers, developers and marketers Are comfortable experimenting, measuring and adjusting Want your work to have a visible impact Are fascinated by how AI is changing marketing Want to keep learning and getting better We're a fast-moving team, and we're looking for someone who enjoys that environment. About DigitalParc DigitalParc is a full-service growth marketing and lead generation agency that has been helping businesses grow for more than 18 years. We partner closely with our clients across SEO, GEO, paid media, social media, content, creative and web development. We're not interested in vanity metrics. We care about visibility, leads, customers and measurable business growth. Why Join DigitalParc? You'll get the stability and client diversity of an established marketing agency combined with exposure to the energy and opportunity of a growing software startup. You'll have the opportunity to: Take meaningful ownership of client marketing strategy Work across SEO, GEO, paid media, social and creative Help shape how we approach AI-driven search Collaborate with an experienced marketing and development team Work on a diverse portfolio of businesses and industries Contribute to the growth of Goals.com Gain exposure to SaaS and AI-powered marketing Test new ideas without layers of corporate bureaucracy Grow into greater responsibility as the company grows Compensation & Benefits Salary: $75,000–$90,000+ per year, based on experience Benefits include: Health insurance Paid time off Professional growth opportunities Exposure to emerging AI and marketing technologies Job Type: Full-Time Work Location: In Person — Twin Cities, Minnesota Ready to Build Something? We're looking to fill this position quickly. If you're an experienced digital marketer who wants more ownership, more variety and the opportunity to work at the intersection of digital marketing, AI and SaaS, we'd like to hear from you. Apply today with your resume. And if you'd like to stand out, include a short note telling us: What's one marketing campaign, strategy or result you've worked on that you're particularly proud of—and why? We care less about polished corporate language and more about seeing how you think, what you've accomplished and what you can bring to the team. Pay: $75,000.00 - $900,000.00 per year Benefits: Health insurance Paid time off Work Location: In person