Ad Operations Manager Resume Guide

A strong resume for an Ad Operations Manager is essential to demonstrate technical ad platform expertise, campaign optimization results, and cross-functional leadership. Recruiters look for measurable outcomes — reduced CPMs, scaled programmatic buys, and streamlined trafficking processes. Resumize.ai helps craft focused, ATS-optimized resumes for this role by translating campaign metrics, platform certifications, and technical skills into clear, recruiter-friendly statements that highlight impact and advancement potential.

What skills should a Ad Operations Manager include on their resume?

Campaign TraffickingGoogle Ad Manager (GAM)Display & Video AdvertisingProgrammatic Buying (DSP)Tagging & Tracking (postback, pixels)Ad Server ManagementPerformance OptimizationHTML5 Creative QAReporting & AnalyticsSOP DevelopmentViewability & Brand SafetyBid ManagementInventory ManagementCross-functional Collaboration

What are the key responsibilities of a Ad Operations Manager?

•Oversee day-to-day trafficking, pacing, and delivery of digital advertising campaigns across display, video, mobile, and programmatic channels
•Manage campaign setup and configuration in ad servers and DSPs (e.g., Google Ad Manager, DV360, The Trade Desk)
•Optimize inventory and bids to meet KPIs including CTR, CPC, CPM, viewability, and conversion rates
•Implement and maintain ad tags, creative QA, and third-party tracking pixels to ensure measurement fidelity
•Collaborate with sales, analytics, and creative teams to scope campaigns, forecast delivery, and resolve issues
•Develop and enforce trafficking best practices, SOPs, and escalation procedures to reduce errors and latency
•Analyze campaign performance, generate insights, and deliver actionable optimization recommendations to stakeholders
•Manage programmatic deals, PMP/private marketplace setups, and header bidding integrations
•Train and mentor junior ad ops staff and coordinate vendor relationships for ad verification and brand safety

How do I write a Ad Operations Manager resume summary?

Choose a summary that matches your experience level:

Entry Level

Results-driven Ad Operations Coordinator with 1-2 years of experience supporting trafficking, QA, and reporting for display and mobile campaigns. Proficient in ad tag troubleshooting, campaign pacing, and basic analytics to ensure on-time delivery and accurate measurement.

Mid-Level

Ad Operations Manager with 3-6 years optimizing programmatic and direct-sold campaigns using Google Ad Manager and DSPs. Proven track record reducing CPMs by improving yield, troubleshooting complex trafficking issues, and delivering actionable performance reports to cross-functional teams.

Senior Level

Senior Ad Operations Leader with 7+ years managing global ad operations, programmatic strategy, and platform migrations. Expert in scaling operations, driving ROAS improvements, and building SOPs that decreased trafficking errors by over 40% while improving delivery predictability.

What are the best Ad Operations Manager resume bullet points?

Use these metrics-driven examples to strengthen your work history:

"Reduced average CPM by 18% YoY through supply optimization and bid strategy refinements across programmatic and direct channels."
"Managed trafficking and delivery for 1,200+ campaigns annually in Google Ad Manager, achieving 98% on-time delivery and 99.5% creative QA pass rate."
"Implemented standardized tagging and verification procedures that decreased measurement discrepancies by 42% and improved reporting accuracy."
"Led migration to a new DSP, completing integration in 10 weeks and increasing targeting efficiency to improve CTR by 22%."
"Optimized header bidding setup across premium inventory, increasing fill rate by 12% and incremental ad revenue by $250K annually."
"Developed KPI dashboards and automated weekly reports that reduced manual reporting time by 60% and accelerated optimization cycles."
"Negotiated and executed 50+ PMP deals, increasing programmatic deal spend by 35% and improving average eCPM by 27%."
"Trained and mentored a team of 6 junior ad ops specialists, improving SLA adherence from 78% to 95% within 6 months."

What ATS keywords should a Ad Operations Manager use?

Naturally incorporate these keywords to pass applicant tracking systems:

Ad Operations ManagerCampaign TraffickingGoogle Ad ManagerDV360The Trade DeskProgrammaticDSPSSPHeader BiddingPMP DealsAd TraffickingCreative QAViewabilityBrand SafetyAd TaggingPostbackThird-Party TrackingRevenue OptimizationCPM/CPC/CTRReporting & AnalyticsSOPsCross-functional CollaborationCampaign PacingInventory ManagementAd VerificationMeasurement IntegrityQA AutomationROAS ImprovementVendor Management

Frequently Asked Questions About Ad Operations Manager Resumes

What skills should a Ad Operations Manager include on their resume?

Essential skills for a Ad Operations Manager resume include: Campaign Trafficking, Google Ad Manager (GAM), Display & Video Advertising, Programmatic Buying (DSP), Tagging & Tracking (postback, pixels), Ad Server Management. Focus on both technical competencies and soft skills relevant to your target role.

How do I write a Ad Operations Manager resume summary?

A strong Ad Operations Manager resume summary should be 2-3 sentences highlighting your years of experience, key achievements, and most relevant skills. For example: "Ad Operations Manager with 3-6 years optimizing programmatic and direct-sold campaigns using Google Ad Manager and DSPs. Proven track record reducing CPMs by improving yield, troubleshooting complex trafficking issues, and delivering actionable performance reports to cross-functional teams."

What are the key responsibilities of a Ad Operations Manager?

Key Ad Operations Manager responsibilities typically include: Oversee day-to-day trafficking, pacing, and delivery of digital advertising campaigns across display, video, mobile, and programmatic channels; Manage campaign setup and configuration in ad servers and DSPs (e.g., Google Ad Manager, DV360, The Trade Desk); Optimize inventory and bids to meet KPIs including CTR, CPC, CPM, viewability, and conversion rates; Implement and maintain ad tags, creative QA, and third-party tracking pixels to ensure measurement fidelity. Tailor these to match the specific job description you're applying for.

How long should a Ad Operations Manager resume be?

For most Ad Operations Manager positions, keep your resume to 1 page if you have less than 10 years of experience. Senior professionals with extensive experience may use 2 pages, but keep content relevant and impactful.

What makes a Ad Operations Manager resume stand out?

A standout Ad Operations Manager resume uses metrics to quantify achievements, includes relevant keywords for ATS optimization, and clearly demonstrates impact. For example: "Reduced average CPM by 18% YoY through supply optimization and bid strategy refinements across programmatic and direct channels."

What ATS keywords should a Ad Operations Manager use?

Important ATS keywords for Ad Operations Manager resumes include: Ad Operations Manager, Campaign Trafficking, Google Ad Manager, DV360, The Trade Desk, Programmatic, DSP, SSP. Naturally incorporate these throughout your resume.

Ready to build your Ad Operations Manager resume?

Build a targeted, ATS-optimized Ad Operations Manager resume with Resumize.ai. Visit http://resumize.ai/ to import metrics, select role-specific templates, and generate a professional resume that highlights your campaign impact and technical expertise.

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