Media Buyer Resume Guide

A strong resume is critical for Media Buyers because it demonstrates measurable campaign impact, negotiation prowess, and platform expertise that hiring managers and ATS systems prioritize. Resumize.ai helps create professional, data-driven resumes tailored for Media Buyer roles by emphasizing ROI, CPM/CPC reductions, audience targeting, and vendor relationships. Using Resumize.ai ensures your resume highlights the right KPIs, technical tools, and strategic achievements to pass ATS filters and secure interviews in a competitive media-buying market.

What skills should a Media Buyer include on their resume?

Programmatic buyingDSP (The Trade Desk, DV360)SSP & ad exchangesRTB & PMPMedia planningAudience targetingBid optimizationCampaign traffickingPacing & budget managementPerformance reportingA/B testingViewability & brand safetyNegotiationGoogle AnalyticsExcel & SQL basics

What are the key responsibilities of a Media Buyer?

•Plan, negotiate, and purchase digital, social, and traditional media inventory across platforms (programmatic, direct, and OTT).
•Develop media plans aligned with client objectives, target audiences, and budget constraints to maximize reach and ROI.
•Manage campaign trafficking, ad tags, budget pacing, and invoice reconciliation with finance and vendors.
•Optimize campaigns using A/B testing, bid strategies, frequency caps, and creative rotation to improve KPI performance.
•Perform audience segmentation, targeting, and lookalike modeling in DSPs and ad platforms.
•Analyze campaign performance and generate actionable insights and weekly/monthly reports for stakeholders.
•Maintain and negotiate relationships with publishers, ad networks, and programmatic partners to secure favorable rates.
•Ensure campaign compliance with brand safety, viewability standards, and privacy regulations (GDPR/CCPA).

How do I write a Media Buyer resume summary?

Choose a summary that matches your experience level:

Entry Level

Analytical Junior Media Buyer with 1-2 years of hands-on experience supporting digital campaigns across social and programmatic channels. Skilled in campaign trafficking, basic bid optimization, and reporting; eager to apply data-driven insights to improve CPM and CTR.

Mid-Level

Results-driven Media Buyer with 3-5 years managing programmatic and paid social campaigns for B2C brands. Proven track record reducing CPC by double digits, optimizing audience segmentation, and driving measurable lift in ROAS through strategic media buys and creative testing.

Senior Level

Senior Media Buyer with 6+ years leading omnichannel media strategies and negotiating high-value publisher deals. Expert in DSP optimization, cross-channel measurement, and scaling campaigns to deliver sustained improvements in ROI and customer acquisition cost while maintaining brand safety.

What are the best Media Buyer resume bullet points?

Use these metrics-driven examples to strengthen your work history:

"Negotiated programmatic deals across PMP and direct-sold inventory, reducing CPM by 18% while maintaining viewability above 70%."
"Managed a $2M annual media budget across DV360 and The Trade Desk, achieving a 34% increase in ROAS year-over-year."
"Optimized paid social campaigns that decreased CPC by 27% and increased conversion rate from 1.8% to 3.5% within three months."
"Implemented audience segmentation and lookalike modeling that increased qualified lead volume by 42% and reduced CAC by 22%."
"Built automated pacing and bid rules in DSPs, eliminating 95% of manual adjustments and improving budget delivery accuracy to 99%."
"Developed weekly performance dashboards (Looker/Google Data Studio) that shortened reporting time by 60% and informed creative swaps that boosted CTR by 16%."
"Ran A/B creative tests across display and native, identifying top-performing variants that increased engagement by 29% and incremental conversions by 21%."
"Negotiated long-term contracts with premium publishers resulting in a 15% discount on CPMs and prioritized ad placements during peak seasonal windows."

What ATS keywords should a Media Buyer use?

Naturally incorporate these keywords to pass applicant tracking systems:

ProgrammaticDSPDV360The Trade DeskRTBPMPCampaign optimizationMedia planningCPMCPCCPAROASAudience targetingLookalike modelingPaid socialDisplay advertisingOTT/CTVAd traffickingViewabilityBrand safetyA/B testingBid managementPacingReportingGoogle AnalyticsData StudioSQLNegotiationVendor managementBudget management

Frequently Asked Questions About Media Buyer Resumes

What skills should a Media Buyer include on their resume?

Essential skills for a Media Buyer resume include: Programmatic buying, DSP (The Trade Desk, DV360), SSP & ad exchanges, RTB & PMP, Media planning, Audience targeting. Focus on both technical competencies and soft skills relevant to your target role.

How do I write a Media Buyer resume summary?

A strong Media Buyer resume summary should be 2-3 sentences highlighting your years of experience, key achievements, and most relevant skills. For example: "Results-driven Media Buyer with 3-5 years managing programmatic and paid social campaigns for B2C brands. Proven track record reducing CPC by double digits, optimizing audience segmentation, and driving measurable lift in ROAS through strategic media buys and creative testing."

What are the key responsibilities of a Media Buyer?

Key Media Buyer responsibilities typically include: Plan, negotiate, and purchase digital, social, and traditional media inventory across platforms (programmatic, direct, and OTT).; Develop media plans aligned with client objectives, target audiences, and budget constraints to maximize reach and ROI.; Manage campaign trafficking, ad tags, budget pacing, and invoice reconciliation with finance and vendors.; Optimize campaigns using A/B testing, bid strategies, frequency caps, and creative rotation to improve KPI performance.. Tailor these to match the specific job description you're applying for.

How long should a Media Buyer resume be?

For most Media Buyer positions, keep your resume to 1 page if you have less than 10 years of experience. Senior professionals with extensive experience may use 2 pages, but keep content relevant and impactful.

What makes a Media Buyer resume stand out?

A standout Media Buyer resume uses metrics to quantify achievements, includes relevant keywords for ATS optimization, and clearly demonstrates impact. For example: "Negotiated programmatic deals across PMP and direct-sold inventory, reducing CPM by 18% while maintaining viewability above 70%."

What ATS keywords should a Media Buyer use?

Important ATS keywords for Media Buyer resumes include: Programmatic, DSP, DV360, The Trade Desk, RTB, PMP, Campaign optimization, Media planning. Naturally incorporate these throughout your resume.

Ready to build your Media Buyer resume?

Ready to land your next Media Buyer role? Build a targeted, ATS-optimized resume in minutes with Resumize.ai. Visit http://resumize.ai/ to create a professional resume that highlights your campaign impact, platform expertise, and metrics-driven achievements.

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