Sales Representative Salary Guide

Sales Representatives identify prospects, manage outreach, qualify leads, run product demonstrations, negotiate deals, and close sales. They maintain customer relationships and often carry individual quotas, blending base salary with commission or bonus structures.

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What is the average Sales Representative salary?

Entry Level

$40,000 - $60,000 (base); $50,000 - $85,000 OTE

Mid Level

$60,000 - $90,000 (base); $80,000 - $140,000 OTE

Senior Level

$85,000 - $150,000+ (base); $120,000 - $300,000+ OTE

How does Sales Representative salary grow with experience?

$40,000 - $55,000 (base); $50,000 - $75,000 OTE
0-1
$55,000 - $75,000 (base); $70,000 - $120,000 OTE
2-4
$70,000 - $100,000 (base); $95,000 - $180,000 OTE
5-9
$90,000 - $150,000+ (base); $130,000 - $300,000+ OTE+
10+
Base (min)
Top of range (max)
Max: $150k

Sales Representative salary by location

San Francisco, CA$70,000 - $160,000 (base); $100,000 - $300,000+ OTE
New York, NY$65,000 - $150,000 (base); $95,000 - $280,000 OTE
Seattle, WA$60,000 - $135,000 (base); $85,000 - $240,000 OTE
Austin, TX$55,000 - $120,000 (base); $75,000 - $210,000 OTE
Chicago, IL$55,000 - $125,000 (base); $75,000 - $230,000 OTE
Base (min)
Top of range (max)

What factors affect a Sales Representative's salary?

  • Industry and average deal size (SaaS, enterprise, retail, medical, etc.)
  • Compensation structure: base-heavy vs. commission/OTE percentage
  • Geographic location and local cost of living
  • Experience, quota attainment history, and track record
  • Specialized skills (complex product selling, enterprise negotiations, CRM mastery)

How to compare Sales Representative pay figures

The generated ranges in this guide have not been independently source-verified. Check the underlying occupation, location and data period before using a range as a market benchmark. Keep the original source alongside any figure you save. A page updated recently can still contain wages measured in an earlier year, and a broad occupational category may cover several different job titles.

Compare the work as well as the title

Read a vacancy's responsibilities, required experience, working hours and location before placing it beside another role. Two positions called Sales Representative can have different scope. Record the duties you would own, the team or customers you would support, and any supervisory expectations. Use those details to decide whether a comparison is relevant instead of assuming that a matching title means matching pay.

Keep compensation definitions consistent

Confirm the currency and whether a figure is hourly, monthly or annual. Check the paid hours before converting between periods. Separate guaranteed base pay from bonuses, commissions, overtime, equity and benefits. Ask which parts are guaranteed and which depend on targets, company results or vesting conditions. Compare the same components across offers; a total-compensation figure and a base-salary figure answer different questions.

Identify the statistic too. A median divides the measured workforce into two equal halves. A percentile describes a point in that distribution; it does not automatically describe an entry-level or senior employee. Do not turn national survey percentiles into a personal experience-based pay prediction. Use local, role-relevant evidence when it is available and record any mismatch in coverage.

Build a comparison you can check later

For each job listing, survey or offer, save the role, responsibilities, location, currency, pay period, compensation components, source link and date checked. Mark missing information as unknown. Keep the employer's stated range separate from any expectation you calculate yourself. If the figures differ, first check their definitions and scope rather than averaging incompatible numbers into a new estimate.

When discussing an offer, prepare clear examples of the responsibilities and results you can support with your experience. Ask the recruiter about the role's level, the approved range and how the package is structured. Keep those answers with your comparison so you can assess the offer using confirmed information. This guide gives you questions to investigate; the employer's written terms establish the actual package being offered.

Read the salary source and comparison checklist

Frequently Asked Questions About Sales Representative Salaries

What is the average base salary for a Sales Representative in the U.S.?

Average base salaries for U.S. Sales Representatives typically range from about $45,000 at entry-level to $95,000 for experienced reps; total pay often increases with commission and OTE.

How much can a Sales Representative earn with commission (OTE)?

On-target earnings (OTE) commonly add 20%–80%+ to base pay; an entry-level rep with $50,000 base might have $60,000–$90,000 OTE, while senior reps can reach $120,000–$250,000+.

Which factors most influence a Sales Representative’s salary?

Key factors are industry and deal size, location, experience level, quota attainment history, and whether compensation is heavily commission-based or has a higher base.

How do salaries change with experience for Sales Representatives?

Salaries typically progress from entry-level bases (~$40k–$60k) to mid-level (~$60k–$90k) and senior/enterprise roles (~$85k–$150k+), with commissions widening total pay.

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