Merchandiser Salary Guide

Merchandisers plan, organize and execute product presentation and distribution to maximize sales and profitability. They analyze sales data, collaborate with sales and category teams, execute in-store or field programs, manage stock levels, and ensure visual standards and promotions are implemented to drive customer demand.

What is the average Merchandiser salary?

Entry Level

$35,000 - $45,000

Mid Level

$45,000 - $65,000

Senior Level

$65,000 - $95,000

How does Merchandiser salary grow with experience?

$35,000 - $45,000

0-2

$45,000 - $60,000

3-5

$60,000 - $80,000

6-9

$75,000 - $110,000+

10+

Base (min)

Top of range (max)

Max: $110k

Merchandiser salary by location

San Francisco, CA$55,000 - $100,000

New York City, NY$50,000 - $95,000

Los Angeles, CA$48,000 - $90,000

Chicago, IL$45,000 - $80,000

Dallas, TX$40,000 - $75,000

Base (min)

Top of range (max)

What factors affect a Merchandiser's salary?

Geographic location and local cost of living
Industry and product category (CPG, apparel, electronics often pay differently)
Scope of role (field merchandiser vs. national account/managerial responsibilities)
Performance-based pay (bonuses, commission, sell-through incentives)
Specialized skills (data analytics, planogramming, category management systems)

Frequently Asked Questions About Merchandiser Salaries

What is the average salary for a merchandiser in the United States?

The average merchandiser salary in the U.S. typically ranges from about $45,000 to $65,000 annually, depending on experience, location, and industry.

How much does a senior merchandiser make?

A senior merchandiser in the U.S. commonly earns between $65,000 and $95,000 per year, with top roles or specialty sectors exceeding this range via bonuses and profit sharing.

Do merchandisers get bonuses or commission?

Yes. Many merchandiser roles include performance bonuses, spot incentives, or commission tied to sales targets, product sell-through, or store KPIs which can materially raise total compensation.

How does location affect merchandiser pay?

Location strongly affects pay: large metro and high-cost areas (e.g., San Francisco, NYC) pay premium base salaries and larger allowances, while smaller markets typically offer lower base pay but may include travel stipends.