Sales Development Representative Resume Guide

A strong resume for a Sales Development Representative (SDR) is essential to stand out in a competitive market where quota attainment, pipeline generation, and outreach effectiveness are rigorously evaluated. Recruiters and hiring managers scan for measurable results, sales tools proficiency, and communication skills. Resumize.ai helps create professional, ATS-optimized SDR resumes by highlighting achievements, embedding role-relevant keywords, and formatting content for clarity so candidates advance to interviews faster.

What skills should a Sales Development Representative include on their resume?

Lead generationCold callingProspectingCRM (Salesforce)Sales engagement platforms (Outreach, SalesLoft)Email sequencingObjection handlingPipeline managementLead qualificationSocial selling (LinkedIn)Data-driven reportingQuota attainmentCustomer discoveryTime management

What are the key responsibilities of a Sales Development Representative?

  • Prospect and generate qualified leads via cold calls, email outreach, social selling, and inbound inquiries
  • Qualify and prioritize leads using BANT, MEDDPICC, or custom qualification frameworks
  • Book meetings and demos for Account Executives while maintaining accurate activity logs
  • Manage and nurture outbound cadences in CRM and sales engagement platforms
  • Collaborate with marketing to refine lead scoring, messaging, and target ICPs
  • Maintain up-to-date prospect data and pipeline health in CRM
  • Achieve weekly and monthly outreach, pipeline, and meeting-creation targets
  • Provide feedback on objection trends and market intelligence to sales leadership

How do I write a Sales Development Representative resume summary?

Choose a summary that matches your experience level:

Entry Level

Motivated Sales Development Representative with 1 year of SDR experience and strong cold-calling and email outreach skills. Proven ability to book demos and support pipeline growth through targeted prospecting and CRM management.

Mid-Level

Performance-driven SDR with 3 years of experience in B2B SaaS, consistently exceeding meeting-creation quotas by 20% through multi-channel outreach, data-driven cadences, and collaboration with marketing and AEs to optimize conversion rates.

Senior Level

Senior Sales Development Representative with 6+ years building high-performing outbound programs and mentoring SDR teams. Demonstrated success scaling pipeline 3x, refining ICPs, and implementing outreach sequences that improved SQL conversion by 35%.

What are the best Sales Development Representative resume bullet points?

Use these metrics-driven examples to strengthen your work history:

  • "Generated $1.2M in qualified pipeline over 12 months by booking 360+ qualified meetings through targeted cold-calling and email campaigns"
  • "Exceeded monthly meeting-creation quota by 22% on average, booking 45+ demos per quarter for enterprise and mid-market AEs"
  • "Increased conversion from MQL to SQL by 30% by redesigning qualification script and implementing a two-step email cadence"
  • "Reduced lead response time from 48 to 6 hours, improving inbound conversion rate by 18% and increasing pipeline velocity"
  • "Built and managed outbound cadence that produced a 12% reply rate and a 6% demo-to-opportunity conversion"
  • "Cleaned and enriched CRM data for 10k+ contacts, improving targeting accuracy and boosting outreach ROI by 25%"
  • "Collaborated with marketing to segment ICPs, resulting in a 40% uplift in meet rate from targeted campaigns"
  • "Trained and mentored three new SDRs, improving team quota attainment from 75% to 95% within two quarters"

What ATS keywords should a Sales Development Representative use?

Naturally incorporate these keywords to pass applicant tracking systems:

Sales Development RepresentativeSDRLead GenerationProspectingCold CallingEmail OutreachSalesforceOutreachSalesLoftLinkedIn Sales NavigatorLead QualificationPipeline ManagementQuota AchievementBANTMEDDPICCAccount-Based SellingCRM ManagementInbound Lead HandlingMeeting BookingDemo SchedulingSales MetricsSales CadenceObjection HandlingSales HandoffRevenue PipelineConversion Rate OptimizationTerritory TargetingMarket IntelligenceActivity TrackingSales Reporting

Frequently Asked Questions About Sales Development Representative Resumes

What skills should a Sales Development Representative include on their resume?

Essential skills for a Sales Development Representative resume include: Lead generation, Cold calling, Prospecting, CRM (Salesforce), Sales engagement platforms (Outreach, SalesLoft), Email sequencing. Focus on both technical competencies and soft skills relevant to your target role.

How do I write a Sales Development Representative resume summary?

A strong Sales Development Representative resume summary should be 2-3 sentences highlighting your years of experience, key achievements, and most relevant skills. For example: "Performance-driven SDR with 3 years of experience in B2B SaaS, consistently exceeding meeting-creation quotas by 20% through multi-channel outreach, data-driven cadences, and collaboration with marketing and AEs to optimize conversion rates."

What are the key responsibilities of a Sales Development Representative?

Key Sales Development Representative responsibilities typically include: Prospect and generate qualified leads via cold calls, email outreach, social selling, and inbound inquiries; Qualify and prioritize leads using BANT, MEDDPICC, or custom qualification frameworks; Book meetings and demos for Account Executives while maintaining accurate activity logs; Manage and nurture outbound cadences in CRM and sales engagement platforms. Tailor these to match the specific job description you're applying for.

How long should a Sales Development Representative resume be?

For most Sales Development Representative positions, keep your resume to 1 page if you have less than 10 years of experience. Senior professionals with extensive experience may use 2 pages, but keep content relevant and impactful.

What makes a Sales Development Representative resume stand out?

A standout Sales Development Representative resume uses metrics to quantify achievements, includes relevant keywords for ATS optimization, and clearly demonstrates impact. For example: "Generated $1.2M in qualified pipeline over 12 months by booking 360+ qualified meetings through targeted cold-calling and email campaigns"

What ATS keywords should a Sales Development Representative use?

Important ATS keywords for Sales Development Representative resumes include: Sales Development Representative, SDR, Lead Generation, Prospecting, Cold Calling, Email Outreach, Salesforce, Outreach. Naturally incorporate these throughout your resume.

Ready to build your Sales Development Representative resume?

Ready to build a compelling SDR resume that gets interviews? Use Resumize.ai (http://resumize.ai/) to generate an ATS-friendly, achievement-focused resume tailored to Sales Development Representative roles and accelerate your job search today.

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