Content Marketing Manager Resume Guide

A strong resume for a Content Marketing Manager showcases strategic storytelling, content ROI, and cross-channel campaign leadership to hiring managers and ATS systems. It highlights measurable impact—traffic growth, lead generation, and conversion improvements—while demonstrating editorial and analytics expertise. Resumize.ai helps craft professional, ATS-optimized resumes for this role by framing accomplishments with metrics, incorporating industry keywords, and tailoring summaries to target companies, ensuring your profile passes screenings and resonates with hiring teams.

What skills should a Content Marketing Manager include on their resume?

Content strategyContent marketingSEOContent calendar managementCopywritingContent analyticsLead generationEditorial leadershipCMS (e.g., WordPress)Email marketingSocial media strategyContent optimizationA/B testingBuyer personasProject management

What are the key responsibilities of a Content Marketing Manager?

•Develop and execute content strategy aligned with brand objectives, product launches, and demand-gen goals
•Plan, create, and manage editorial calendars across blogs, email, social, and gated assets
•Lead content production: briefs, copywriting, editing, and multimedia collaboration
•Optimize content for SEO and user intent to increase organic traffic and SERP visibility
•Coordinate cross-functional efforts with product, sales, design, and PR to amplify content distribution
•Measure content performance using analytics and translate insights into optimization roadmaps
•Manage content budgets, freelance resources, and agency relationships
•Mentor junior writers and maintain content quality, brand voice, and governance

How do I write a Content Marketing Manager resume summary?

Choose a summary that matches your experience level:

Entry Level

Aspiring Content Marketing Manager with 2 years creating SEO-driven blog posts and social content that increase organic traffic. Skilled in CMS, keyword research, and collaboration with designers to deliver on-brand content that supports lead generation and engagement.

Mid-Level

Content Marketing Manager with 5+ years building multichannel content programs that drive qualified leads and amplify brand awareness. Experienced in SEO, content operations, analytics, and cross-functional collaboration to optimize funnel performance and content ROI.

Senior Level

Senior Content Marketing Manager with 8+ years leading content strategy and teams to deliver scalable programs that increased organic traffic by 150% and generated six-figure pipeline. Expert in content-led growth, governance, and aligning content to revenue objectives.

What are the best Content Marketing Manager resume bullet points?

Use these metrics-driven examples to strengthen your work history:

"Developed and executed a blog and gated-content strategy that increased organic sessions by 85% and generated 4,200 marketing qualified leads (MQLs) in 12 months"
"Launched an integrated content campaign (blog, email, social) that boosted demo requests by 42% and contributed $320K in pipeline within Q2"
"Improved on-page SEO across 300+ pages, resulting in a 120% lift in organic traffic and average keyword ranking increase from position 40 to top 10 within 9 months"
"Managed a content team and freelance network of 12 contributors, reducing production costs by 28% while improving time-to-publish by 35%"
"Optimized email nurture sequences that increased open rates from 18% to 29% and lifted conversion-to-trial by 16% over six months"
"Instituted content performance dashboards and A/B testing that increased landing page conversion rates by 27% and informed a 3x higher ROI content mix"
"Spearheaded a thought leadership program positioning executives, delivering 15 industry articles and securing 6 high-authority backlinks that improved domain authority by 4 points"
"Designed and executed a repurposing framework that turned top-performing articles into 60 social posts, 8 webinars, and 4 sales enablement assets, expanding reach by 210%"

What ATS keywords should a Content Marketing Manager use?

Naturally incorporate these keywords to pass applicant tracking systems:

Content StrategyContent MarketingSEOContent CalendarCopywritingEditorial ManagementContent OptimizationLead GenerationMarketing AutomationEmail CampaignsSocial MediaCMS (WordPress)Google AnalyticsConversion Rate OptimizationA/B TestingPPC CollaborationThought LeadershipDemand GenerationInbound MarketingContent OperationsTeam LeadershipFreelance ManagementContent DistributionKeyword ResearchContent GovernancePerformance DashboardsContent RepurposingCustomer Journey MappingMarketing KPIsSales Enablement

Frequently Asked Questions About Content Marketing Manager Resumes

What skills should a Content Marketing Manager include on their resume?

Essential skills for a Content Marketing Manager resume include: Content strategy, Content marketing, SEO, Content calendar management, Copywriting, Content analytics. Focus on both technical competencies and soft skills relevant to your target role.

How do I write a Content Marketing Manager resume summary?

A strong Content Marketing Manager resume summary should be 2-3 sentences highlighting your years of experience, key achievements, and most relevant skills. For example: "Content Marketing Manager with 5+ years building multichannel content programs that drive qualified leads and amplify brand awareness. Experienced in SEO, content operations, analytics, and cross-functional collaboration to optimize funnel performance and content ROI."

What are the key responsibilities of a Content Marketing Manager?

Key Content Marketing Manager responsibilities typically include: Develop and execute content strategy aligned with brand objectives, product launches, and demand-gen goals; Plan, create, and manage editorial calendars across blogs, email, social, and gated assets; Lead content production: briefs, copywriting, editing, and multimedia collaboration; Optimize content for SEO and user intent to increase organic traffic and SERP visibility. Tailor these to match the specific job description you're applying for.

How long should a Content Marketing Manager resume be?

For most Content Marketing Manager positions, keep your resume to 1 page if you have less than 10 years of experience. Senior professionals with extensive experience may use 2 pages, but keep content relevant and impactful.

What makes a Content Marketing Manager resume stand out?

A standout Content Marketing Manager resume uses metrics to quantify achievements, includes relevant keywords for ATS optimization, and clearly demonstrates impact. For example: "Developed and executed a blog and gated-content strategy that increased organic sessions by 85% and generated 4,200 marketing qualified leads (MQLs) in 12 months"

What ATS keywords should a Content Marketing Manager use?

Important ATS keywords for Content Marketing Manager resumes include: Content Strategy, Content Marketing, SEO, Content Calendar, Copywriting, Editorial Management, Content Optimization, Lead Generation. Naturally incorporate these throughout your resume.

Ready to build your Content Marketing Manager resume?

Ready to land your next Content Marketing Manager role? Use Resumize.ai (http://resumize.ai/) to build an ATS-optimized, metrics-driven resume tailored to this position. Create a professional resume that highlights accomplishments, keywords, and impact to get noticed by hiring managers and recruiters.

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