Media Planner Resume Guide

A strong resume is vital for Media Planners to showcase strategic media buying, campaign optimization, and cross-channel measurement expertise in a competitive, metrics-driven market. Recruiters and hiring managers look for clear evidence of ROI, audience targeting, and vendor negotiation skills. Resumize.ai helps Media Planners create professional, ATS-optimized resumes that highlight campaign performance, budget management, and planning frameworks—ensuring your profile is prioritized by both automated systems and human reviewers.

What skills should a Media Planner include on their resume?

Media planningMedia buyingAudience segmentationBudget managementCampaign optimizationProgrammatic advertisingCross-channel strategyVendor negotiationPerformance measurementGoogle AnalyticsAdOpsForecastingExcel / SQL proficiency

What are the key responsibilities of a Media Planner?

•Develop media plans aligned with client objectives, target audiences, and marketing strategies across digital, TV, radio, print, and OOH channels
•Conduct audience research and segmentation using first- and third-party data to inform channel selection and targeting tactics
•Negotiate rates, insertion orders, and value-added placements with media vendors and platforms to maximize budget efficiency
•Allocate and manage media budgets, pacing spend across channels and ensuring campaign delivery within budget
•Set KPIs and measurement frameworks; monitor campaign performance and adjust tactics in real time to improve ROI
•Collaborate with account teams, creative, analytics, and ad operations to ensure integrated campaign execution
•Prepare media plans, forecasts, post-campaign analyses, and client-facing reports that demonstrate impact and insights
•Perform competitive media landscape analysis and forecast media trends to inform strategic recommendations

How do I write a Media Planner resume summary?

Choose a summary that matches your experience level:

Entry Level

Analytical junior Media Planner with 1-2 years of experience supporting multi-channel campaigns and audience research. Skilled in campaign trafficking, basic programmatic setups, and performance reporting to help teams meet KPIs and improve CTRs.

Mid-Level

Results-driven Media Planner with 3-6 years of experience designing and executing cross-channel media strategies for B2C and B2B clients. Proven track record in budget management, vendor negotiation, and achieving measurable lifts in conversions and ROAS.

Senior Level

Senior Media Planner with 7+ years leading strategic media planning and buying across programmatic, TV, and social platforms. Expert in large-scale budget allocation, media vendor partnerships, and data-driven optimization that consistently delivers improved ROI and audience reach.

What are the best Media Planner resume bullet points?

Use these metrics-driven examples to strengthen your work history:

"Designed and executed cross-channel media plan for a national product launch, managing $1.2M budget and achieving a 32% increase in qualified leads vs. target."
"Negotiated preferred rates and value-added placements with digital publishers, reducing CPMs by 18% and saving $140K annually."
"Implemented programmatic audience targeting and A/B creative testing that improved CTR by 28% and reduced CPC by 22%."
"Developed forecasting models and pacing dashboards in Excel and Google Data Studio, improving monthly budget pacing accuracy to 98%."
"Led post-campaign analyses delivering actionable insights that increased subsequent campaign ROAS by 45% for key retail accounts."
"Coordinated cross-functional teams and ad ops to resolve trafficking issues, reducing campaign downtime by 90% and improving on-time launches."
"Managed TV and streaming buys that expanded reach by 40% among target demo while maintaining CPM within 5% of plan."
"Optimized paid social spend through audience layering and creative rotation, driving a 3.2x increase in conversion rate and 27% lower CPA."

What ATS keywords should a Media Planner use?

Naturally incorporate these keywords to pass applicant tracking systems:

Media PlannerMedia BuyingProgrammaticAudience TargetingBudget AllocationCampaign OptimizationCross-ChannelVendor NegotiationKPIsROASGoogle AnalyticsAdOpsDSPSSPForecastingExcelGoogle Data StudioCTV/OTTPaid SocialSearchTV BuyingOOHReportingAttributionAudience SegmentationInsertion OrdersTraffickingPerformance MarketingThird-Party Data

Frequently Asked Questions About Media Planner Resumes

What skills should a Media Planner include on their resume?

Essential skills for a Media Planner resume include: Media planning, Media buying, Audience segmentation, Budget management, Campaign optimization, Programmatic advertising. Focus on both technical competencies and soft skills relevant to your target role.

How do I write a Media Planner resume summary?

A strong Media Planner resume summary should be 2-3 sentences highlighting your years of experience, key achievements, and most relevant skills. For example: "Results-driven Media Planner with 3-6 years of experience designing and executing cross-channel media strategies for B2C and B2B clients. Proven track record in budget management, vendor negotiation, and achieving measurable lifts in conversions and ROAS."

What are the key responsibilities of a Media Planner?

Key Media Planner responsibilities typically include: Develop media plans aligned with client objectives, target audiences, and marketing strategies across digital, TV, radio, print, and OOH channels; Conduct audience research and segmentation using first- and third-party data to inform channel selection and targeting tactics; Negotiate rates, insertion orders, and value-added placements with media vendors and platforms to maximize budget efficiency; Allocate and manage media budgets, pacing spend across channels and ensuring campaign delivery within budget. Tailor these to match the specific job description you're applying for.

How long should a Media Planner resume be?

For most Media Planner positions, keep your resume to 1 page if you have less than 10 years of experience. Senior professionals with extensive experience may use 2 pages, but keep content relevant and impactful.

What makes a Media Planner resume stand out?

A standout Media Planner resume uses metrics to quantify achievements, includes relevant keywords for ATS optimization, and clearly demonstrates impact. For example: "Designed and executed cross-channel media plan for a national product launch, managing $1.2M budget and achieving a 32% increase in qualified leads vs. target."

What ATS keywords should a Media Planner use?

Important ATS keywords for Media Planner resumes include: Media Planner, Media Buying, Programmatic, Audience Targeting, Budget Allocation, Campaign Optimization, Cross-Channel, Vendor Negotiation. Naturally incorporate these throughout your resume.

Ready to build your Media Planner resume?

Ready to land your next Media Planner role? Use Resumize.ai (http://resumize.ai/) to build an ATS-optimized, performance-focused resume that highlights your media planning achievements, budgeting expertise, and campaign metrics—fast and professionally.

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