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Launch Potato
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Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world's leading companies.
Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.
You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.
Auto insurance on paid social is one of our highest-potential channels and you would own it end to end taking it to the next level.
This is a hands-on seat. You are in Ads Manager daily, pulling your own numbers, setting the testing agenda with the creative team, and staying with a test through launch, read, and post-mortem. If you are looking to hand a strategy deck to someone else to execute, this is not it.
The honest trade: the channel has proven scale and a real ceiling. Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic. Those problems are yours. Nobody is going to solve them above you.
You own a vertical, not a slice. Meta and TikTok spend for auto insurance, end to end, from budget and bid strategy to the creative roadmap to live margin performance. One owner, and it is you.
Margin is the metric. Not impressions, not a ROAS number handed down without context. You decide when to push into a lower ROAS for contribution dollars and when to pull back, and you are trusted to make that call.
The mandate is scale, not maintenance. The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin. That is the job. If you want a channel that is already solved, this is the wrong one.
The interesting part is unsolved. Creative fatigue cycles, attribution noise, and compliance constraints on a vertical with real headroom. You will not be maintaining someone else's playbook. You will be writing the one the rest of the team runs.
Short line to the people who decide. You work directly with the Senior Director who owns paid marketing, the GM of Auto Insurance, compliance, and product. No layers to route a recommendation through.
Profitable and bootstrapped. Spend decisions here get made on margin, not against a burn plan set by someone else's timeline.
How we work, and what we look for in how you work:
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Originally posted on Himalayas
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