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Pulp & Press Canada Inc.
Free to start · No card · 5 credits the moment you sign up
Remote, Ontario | Reports to: Director of Marketing
Build the Retention Engine for Two High-Growth Better-for-You CPG Brands
Build best-in-class lifecycle marketing across two distinct brands, audiences, and growth stages, working with a team that gets the strategic value of what you do.
Protein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching in mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.
Pulp & Press is a legacy cold-pressed juice brand being reinvented. You'll build its DTC foundation while breathing new life into a trusted name.
We're looking for a hands-on lifecycle marketing strategist and operator who thrives at the intersection of strategy, systems, data, and creative execution.
You'll own the complete lifecycle marketing engine across email, SMS, loyalty, and subscription for both brands, from strategy and campaign execution to tech stack management and performance analytics.
You'll write copy, build flows, manage integrations, run experiments, and deliver insights that drive repeat rate, LTV, and retention.
This isn't a role where you just set strategy and hand off execution. You're the one building the automations, analyzing the data, troubleshooting Shopify apps, and optimizing the welcome series because you're obsessed with the results.
You'll partner directly with leadership across both brands to shape lifecycle marketing, inform acquisition strategy, and build systems that scale.
Own end-to-end lifecycle across email, SMS, loyalty, and subscription.
Execute campaigns (copy, segmentation, deployment).
Build automated flows (welcome, win-back, VIP, abandonment, subscription).
Drive repeat rate, LTV, and retention targets.
Manage Shopify front-end and back-end, apps, subscription platform, loyalty tech, and integrations.
3. Data & Performance Insights
Ensure data accuracy across Klaviyo, Shopify, GA4, TripleWhale.
Report on LTV, retention cohorts, flow performance, campaign ROI.
Build dashboards and turn data into actionable insights.
Design and execute A/B tests across flows, campaigns, creative, offers, timing. Document learnings. Build testing roadmap that compounds results.
Build internal automations (Zapier, workflows) to eliminate manual work.
Support campaign setup, QA, and troubleshooting. Create SOPs. Be the fix-it person.
Multi-brand experience • Health/wellness/CPG background • SMS compliance expertise • Subscription business model experience • Design skills (Figma, Canva) • Basic HTML/CSS
We welcome applications from all qualified individuals and are committed to building a diverse, inclusive team. If you require accommodations during recruitment, let us know when you apply.
Originally posted on Himalayas
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