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Use LinkedIn's Featured Section for Achievements

5 min read min read

ResumizeAI

Your LinkedIn profile is more than just a digital resume—it's a portfolio. The Featured section is prime real estate to highlight your absolute best work, from standout posts to external portfolios. In this guide, we'll show you exactly how to use spotlight profile features to grab a recruiter's attention.

Use LinkedIn's Featured Section for Achievements

Recruiters spend an average of seven seconds looking at a resume, and they don't spend much longer on your LinkedIn profile. To make an immediate impact, you need to show your value, not just tell it. That’s exactly what the LinkedIn Featured section is for. Often referred to as spotlight profile features, the Featured section allows you to highlight your best achievements, articles, links, and media directly below your About section. Whether you are actively job searching or just building your personal brand, strategically featuring content can make the difference between a passing glance and a direct message from a hiring manager.

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What is the LinkedIn Featured Section?

The LinkedIn Featured section is a dedicated area on your profile where you can showcase your proudest professional moments. It sits prominently near the top of your profile, just below your About section. Unlike your activity feed, which pushes older content down over time, the Featured section acts as a permanent highlight reel.

You can use this space to spotlight:

  • Posts you've authored or re-shared
  • Articles you’ve published on LinkedIn
  • Links to external websites (like a portfolio or personal site)
  • Media files, such as PDFs of presentations, resumes, or certificates

While some users historically called this "pinning a post," LinkedIn's official terminology is now the **Featured section**.

Featuring Content vs. Pinning a Post

If you're looking for how to use pinned posts on LinkedIn to highlight achievements, you are likely looking for the Featured section. However, there is a slight difference in terminology:

  • **Featuring on your Profile**: Adding a post, link, or media to the Featured section of your personal profile so anyone visiting your page sees it immediately.
  • **Pinning a Post**: A feature primarily used on LinkedIn Company Pages, where admins can "pin" a specific post to the top of the company's feed.

For personal profiles and job seekers, the Featured section is the tool you need.

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How to Feature a Post, Link, or Media

Adding content to your Featured section is straightforward. Follow these steps:

  1. 1**Navigate to your profile**: Click your profile picture at the top of the LinkedIn homepage and select *View Profile*.
  2. 2**Add the section (if missing)**: If you don't have a Featured section yet, click the *Add profile section* button, select *Recommended*, and click *Add Featured*.
  3. 3**Click the '+' icon**: In the Featured section, click the `+` icon.
  4. 4**Select your content type**: Choose whether you want to feature a Post, Article, Link, or Media.
  5. 5**Select the item**: If featuring a post, select it from your recent activity. If adding a link or media, paste the URL or upload the file and provide a title and description.
  6. 6**Save**: Click *Done* or *Save*.

Which Achievements to Feature

What you feature should align with your current career goals. Here are a few strategic plays depending on your situation:

  • **Actively Job Hunting**: Feature a PDF of your most recent ATS-optimized resume. Use a tool like [ResumizeAI](/resume-checker) to ensure it's perfect, then feature it. Also, feature a link to your online portfolio or GitHub repository.
  • **Seeking a Promotion**: Spotlight a post where your team won an award, or feature a slide deck from a major presentation you delivered.
  • **Building Thought Leadership**: Feature your highest-performing LinkedIn articles or links to publications where you've been quoted.

Best Practices: Ordering and Refreshing

Your Featured section shouldn't remain static. Keep it fresh and relevant with these best practices:

  • **Order matters**: LinkedIn displays the first two or three featured items prominently. The rest require the user to scroll. You can reorder your featured items by clicking the pencil icon in the Featured section, then using the drag-and-drop icon to rearrange them. Put your most impressive or relevant achievement first.
  • **Keep it curated**: Don't feature 20 items. Keep it to 3–5 high-quality pieces that tell a cohesive story about your professional brand.
  • **Refresh regularly**: Remove outdated presentations or old portfolio links and replace them with your latest wins.

Common Mistakes and Visibility Limitations

Avoid these common pitfalls when using spotlight profile features:

  • **Broken Links**: If you feature an external link, test it regularly. A 404 error on your portfolio looks unprofessional.
  • **Poor Thumbnails**: LinkedIn automatically generates a thumbnail for links. If the thumbnail is missing or looks bad, consider uploading a related image or PDF instead.
  • **Irrelevant Content**: Featuring a viral meme post might show you get engagement, but it doesn't highlight your professional achievements. Stick to content that reinforces your skills.
  • **Visibility Settings**: Ensure your public profile visibility is turned on so recruiters who aren't connected with you can actually see your Featured section.

Key Takeaways

  • 1The Featured section is a permanent highlight reel for your best professional content.
  • 2You can feature posts, articles, external links, and media files like PDFs.
  • 3Curate 3-5 highly relevant items and put your best achievement first.
  • 4Job seekers should feature portfolios, certifications, and polished resumes.

Conclusion

Your LinkedIn profile is the first place a recruiter looks after reading your resume. By using the Featured section effectively, you control the narrative and put your best achievements front and center. Take 10 minutes today to audit your profile, feature your top wins, and make sure your resume is equally impressive. If you're not sure your resume is up to par, run it through ResumizeAI's free analyzer to get actionable feedback.

Frequently Asked Questions

No. Featuring content does not directly improve your ranking in LinkedIn recruiter searches. However, it significantly increases the likelihood that a recruiter will engage with your profile and reach out once they find you.
Personal profiles cannot 'pin' posts to the top of their activity feed the way Company Pages can. Instead, you must use the Featured section to highlight specific posts permanently.
Anyone who can view your profile can see your Featured section, provided you haven't restricted your public profile visibility settings.

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