Head of Performance Resume Guide

A strong resume for a Head of Performance is critical because hiring teams seek leaders who can demonstrate measurable growth, cross-channel expertise, and data-driven decision making. Clear, metrics-focused storytelling sets you apart in competitive markets. Resumize.ai helps craft a professional, ATS-optimized resume for this role by translating campaign outcomes into impact statements, highlighting leadership in paid media, CRO, analytics, and revenue growth to position you for senior performance leadership opportunities.

What skills should a Head of Performance include on their resume?

Paid Media StrategyPerformance MarketingConversion Rate Optimization (CRO)Attribution ModelingLifetime Value (LTV) OptimizationROAS and CPA ManagementA/B Testing & ExperimentationAnalytics & BI (SQL, Looker, Tableau)User Acquisition (UA)Cross-channel Media PlanningTeam Leadership & MentorshipBudget Forecasting & P&L Ownership

What are the key responsibilities of a Head of Performance?

•Set the strategic direction for acquisition, retention, and monetization across paid and organic channels.
•Lead, mentor, and scale cross-functional performance teams (paid media, growth, analytics, CRO).
•Define KPIs, forecasting models, and performance dashboards to drive data-informed decisions.
•Optimize media mix, bidding strategies, audience segmentation, and creative testing to maximize ROAS and LTV.
•Partner with product, engineering, and finance to align experiments and roadmaps with business goals.
•Design and oversee A/B and multivariate testing frameworks to improve conversion funnels and UX.
•Manage vendor and agency relationships, negotiating budgets and SLAs to improve efficiency.
•Establish attribution models and measurement standards to ensure accurate reporting and incrementality analysis.

How do I write a Head of Performance resume summary?

Choose a summary that matches your experience level:

Entry Level

Data-driven performance marketer with 2 years of experience executing paid social and search campaigns. Proven ability to improve CTR and lower CPA through targeted audience segmentation and creative testing, seeking to grow into performance management.

Mid-Level

Performance Lead with 5+ years delivering scalable acquisition strategies across paid search, display, and social. Skilled in CRO, attribution analysis, and dashboarding; reduced CAC by 28% while increasing monthly active users through optimized funnels and experimentation.

Senior Level

Head of Performance with 10+ years driving multi-million dollar paid media programs and cross-functional growth initiatives. Expert in setting performance strategy, leading high-performing teams, and improving LTV:COGS through data-driven optimization—delivered 3x ROAS and 45% YoY revenue growth.

What are the best Head of Performance resume bullet points?

Use these metrics-driven examples to strengthen your work history:

"Spearheaded paid media strategy across search, social, and programmatic channels, increasing paid revenue by 78% year-over-year while maintaining a target ROAS of 4.0x."
"Reduced overall CAC by 32% through audience segmentation, bid automation, and creative optimization, saving $1.2M in annual marketing spend."
"Led a cross-functional CRO program that improved homepage-to-checkout conversion rate from 2.1% to 3.6%, generating an incremental $3.5M in annual revenue."
"Implemented multi-touch attribution and incrementality testing, improving budget allocation efficiency and increasing marketing-attributed revenue by 25%."
"Built and scaled a 12-person performance team, establishing OKRs, career paths, and hiring processes that reduced time-to-hire by 40% and improved retention."
"Designed forecasting models and dashboards in Looker and Tableau to provide weekly executive-level insights, increasing forecast accuracy to 92%."
"Negotiated agency and platform contracts, lowering media fees by 15% and reallocating $600K to high-performing channels."
"Launched lifecycle email and push campaigns that increased repeat purchase rate by 18% and boosted customer LTV by 22% within 12 months."

What ATS keywords should a Head of Performance use?

Naturally incorporate these keywords to pass applicant tracking systems:

Performance MarketingPaid SocialPaid Search (SEM)Programmatic AdvertisingROASCPACustomer Acquisition (CAC)Lifetime Value (LTV)Conversion Rate OptimizationA/B TestingAttribution ModelingGoogle Analytics 4LookerTableauSQLBid ManagementMedia Mix ModelingIncrementality TestingFunnel OptimizationGrowth MarketingP&L ManagementAudience SegmentationCreative TestingMarketing AutomationCross-functional Leadership

Frequently Asked Questions About Head of Performance Resumes

What skills should a Head of Performance include on their resume?

Essential skills for a Head of Performance resume include: Paid Media Strategy, Performance Marketing, Conversion Rate Optimization (CRO), Attribution Modeling, Lifetime Value (LTV) Optimization, ROAS and CPA Management. Focus on both technical competencies and soft skills relevant to your target role.

How do I write a Head of Performance resume summary?

A strong Head of Performance resume summary should be 2-3 sentences highlighting your years of experience, key achievements, and most relevant skills. For example: "Performance Lead with 5+ years delivering scalable acquisition strategies across paid search, display, and social. Skilled in CRO, attribution analysis, and dashboarding; reduced CAC by 28% while increasing monthly active users through optimized funnels and experimentation."

What are the key responsibilities of a Head of Performance?

Key Head of Performance responsibilities typically include: Set the strategic direction for acquisition, retention, and monetization across paid and organic channels.; Lead, mentor, and scale cross-functional performance teams (paid media, growth, analytics, CRO).; Define KPIs, forecasting models, and performance dashboards to drive data-informed decisions.; Optimize media mix, bidding strategies, audience segmentation, and creative testing to maximize ROAS and LTV.. Tailor these to match the specific job description you're applying for.

How long should a Head of Performance resume be?

For most Head of Performance positions, keep your resume to 1 page if you have less than 10 years of experience. Senior professionals with extensive experience may use 2 pages, but keep content relevant and impactful.

What makes a Head of Performance resume stand out?

A standout Head of Performance resume uses metrics to quantify achievements, includes relevant keywords for ATS optimization, and clearly demonstrates impact. For example: "Spearheaded paid media strategy across search, social, and programmatic channels, increasing paid revenue by 78% year-over-year while maintaining a target ROAS of 4.0x."

What ATS keywords should a Head of Performance use?

Important ATS keywords for Head of Performance resumes include: Performance Marketing, Paid Social, Paid Search (SEM), Programmatic Advertising, ROAS, CPA, Customer Acquisition (CAC), Lifetime Value (LTV). Naturally incorporate these throughout your resume.

Ready to build your Head of Performance resume?

Ready to build a results-focused Head of Performance resume? Use Resumize.ai (http://resumize.ai/) to generate an ATS-optimized, metrics-driven resume that highlights leadership, technical skills, and measurable impact—fast. Start now to land interviews with top hiring teams.

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