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Imagine Communications
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Every day, Imagine Communications is delivering billions of media moments all over the world — anywhere, anytime, and on any device. Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the world’s leading broadcasters, network operators, and content owners who rely on our playout and infrastructure solutions to keep their channels on air and their operations running at scale.
Reporting to the Sr. Director of Marketing, as a Product Marketing Manager for our Playout and Infrastructure products, you are responsible for deeply understanding the market and making your products highly visible as part of a truly compelling proposition for the customer base.
This role is the strategic center of gravity for how Imagine’s Playout and Infrastructure portfolio reaches the market. You own the go-to-market strategy — defining who to target, with what message, through what channels — and you lead that thinking in close partnership with product, engineering, sales, support, and marketing teams. You are an enthusiastic and knowledgeable portfolio evangelist for the “Make TV” side of our business — the playout, infrastructure, and operational technology that keeps broadcasters on air.
This role serves as the critical bridge between technical development and go-to-market strategy. You work with engineering and product owners to deeply understand the roadmap and translate it into positioning, messaging, and market strategy that resonates with buyers and empowers the teams around you. You back up strategic insights with market evidence — knowing your competitors, your buyers, and how purchasing decisions are made — and use that knowledge to ensure the full organization is aligned on who we’re targeting, what problems we solve, and why Imagine is the right choice. You understand the buying community for products and what value proposition and messaging support their needs.
At Imagine Communications, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our customers, our employees, our products, and our communities. We are committed to providing an environment of mutual respect. Imagine Communications is proud to be an equal opportunity workplace and is an affirmative action employer.
Originally posted on Himalayas
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