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Founding Head of Marketing PurpleBinder | Kansas City, MO (Remote-Friendly) | Equity Compensation
PurpleBinder is an AI-powered compliance document governance platform that helps businesses create, manage, and continuously monitor operational documents like employee handbooks, policies, and SOPs. We generate documents using AI-assisted drafting with human review, then monitor federal, state, and local regulations to alert clients when their documents need updating. We serve restaurants, hospitality groups, HOAs, small businesses, and professional services firms. Based in Kansas City, MO, we are pre-launch with a production-ready platform and seeking our first paying customers.
We're looking for a Founding Head of Marketing to own the entire go-to-market strategy from zero. This is not a brand awareness role — this is a revenue generation role. You will be the person responsible for figuring out how PurpleBinder gets its first 50 paying customers and building the repeatable engine that gets us to 500.
You'll work directly with the founder. There is no marketing team to inherit — you are the marketing team. You'll have full ownership of strategy, channels, messaging, and execution. What you build here becomes the foundation for everything that follows.
This is an equity-only position. There is no salary. You are joining as a co-builder, not an employee. The equity reflects that — you will hold a meaningful stake in a company you help build from pre-revenue to revenue.
Go-to-market strategy for three distinct service lines: one-time document generation, BYOD compliance monitoring (subscription), and bundled document generation with ongoing monitoring. Each serves a different buyer with a different pain point and a different purchase trigger. Your job is to figure out which channels, messages, and motions convert for each.
Positioning and messaging that resonates with non-technical operators — restaurant owners, HOA board members, HR directors at 20-person companies, nonprofit executive directors. These are people who know they need compliant documents but don't know where to start and don't have legal budgets. PurpleBinder needs to feel like the obvious answer.
Channel strategy and execution. We need to find where these buyers already are and meet them there. Potential channels include content marketing (compliance guides, regulatory update summaries, industry-specific resources), SEO (capturing "employee handbook template" and "HR compliance [state]" searches), partnerships with fractional HR consultants and CHRO advisors, industry associations (restaurant associations, HOA management companies), local business networks, and targeted outreach to multi-unit operators.
Conversion optimization across the entire funnel: website visitor to signup, signup to first document purchase, one-time buyer to monitoring subscriber. The platform has three entry points and an upsell engine with drip campaigns already built — you need to drive traffic into the top and optimize every step down.
Content that establishes PurpleBinder as the go-to resource for operational compliance. Regulatory updates are our product — they're also our content strategy. Every time a state passes a new leave law or a city updates its minimum wage, that's a piece of content that drives traffic and demonstrates exactly why monitoring matters.
Launch planning and execution. You'll own the launch moment — PR, outreach, early adopter programs, beta-to-paid conversion, and the narrative around why PurpleBinder exists now.
Someone who has taken a product from zero to paying customers before — ideally in B2B SaaS, legal tech, HR tech, compliance, or a vertical serving small-to-mid-sized businesses. You understand that pre-revenue marketing is fundamentally different from growth marketing at a funded startup. There's no budget to throw at paid acquisition. Every dollar of revenue has to be earned through creativity, hustle, and a deep understanding of the buyer.
You're a generalist by necessity and a strategist by instinct. You can write a landing page, set up an email sequence, run a webinar, pitch a partnership, analyze conversion data, and adjust the plan — all in the same week. You don't need a team of specialists to get started. You need a laptop, access to the product, and a clear understanding of who we're selling to and why they should care.
You're comfortable with ambiguity. The GTM playbook doesn't exist yet — you're writing it. Some of what you try will fail. You need to be someone who runs experiments quickly, reads the data honestly, and pivots without ego.
You believe in what we're building. Equity-only compensation means you're betting on the outcome, not the paycheck. You should genuinely believe that small businesses need a better way to handle compliance documents and that PurpleBinder is the right product at the right time.
A meaningful equity stake in a company at the earliest possible stage. You will be named on the cap table as a founding team member, not an advisor with a token grant. The exact percentage is negotiable based on your experience and commitment level, but it will reflect the fact that you are building this alongside the founder.
Full strategic ownership. No layers of approval, no brand guidelines committee, no "run it by legal." You decide the strategy, you execute it, you own the results.
A production-ready product. This is not a pitch deck looking for a marketer. The platform is built, tested, and ready for real customers. You're not waiting on engineering — you're driving demand for something that already works.
Direct access to the founder. You'll work side-by-side with the person who built the product and understands every feature, every pricing decision, and every customer pain point it solves.
Restaurants and food service, hospitality groups, HOAs and community associations, small businesses, nonprofits, professional services, healthcare, retail, construction, education, and financial services.
Send a note to with the subject line "Founding Head of Marketing." Tell me three things: what you've built from zero before, how you'd approach getting PurpleBinder's first 10 paying customers, and why equity-only comp works for you right now.
Strong preference to candidates located in the Kansas City metro.
Originally posted on Himalayas
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