Suffescom Solutions - Digital Marketing Specialist

Experience - 3-4 yearsLocation - PunjabKey Responsibilities:- Develop and implement on-page and off-page SEO strategies tailored for B2B lead generation.- Conduct keyword research aligned with business intent using tools like SEMrush, Ahrefs, or Google Keyword Planner.- Optimize landing pages, blogs, product pages, and service pages to improve search visibility and conversion rates.- Ensure technical SEO best practices are followed, including site speed, crawlability, schema markup, redirects, and URL structure.- Collaborate with content writers and demand generation teams to integrate SEO best practices into all content production.- Conduct on-page audits and provide actionable feedback on content structure, meta tags, and internal linking.- Research and create high-quality technical blogs, articles, and marketing content for websites, social media, and email campaigns.- Write user-friendly content that aligns with target audience needs and supports marketing and brand initiatives.- Monitor and report on SEO performance and analytics to continuously improve strategy and execution.Required Skills & Qualifications:- 3-4 years of hands-on SEO experience in an in-house B2B company (agency-only experience not sufficient).- Strong understanding of B2B sales funnels, customer journeys, and content marketing strategies.- Proficient with SEO and analytics tools such as SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.- Solid knowledge of technical SEO including page speed optimization, redirects, crawl errors, schema, robots.txt, and URL structure.- Basic understanding of HTML/CSS and familiarity with CMS platforms like WordPress or Webflow.- Excellent writing, editing, and content optimization skills.- Strong analytical, problem-solving, and communication skills.