Job description
We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/ .
The Senior Content Marketing Manager develops and executes a strategic content program that drives brand awareness, audience engagement, and business growth. This role combines strong storytelling with a focus on marketing performance and partners closely with Demand Marketing, Product Marketing, Brand, and Sales to deliver content that supports the full customer journey.
This is a hands-on content manager who can craft strategy, create and manage high quality content, and create and execute plans to amplify and publish content.
What you'll do here:
Content Strategy & Planning
- Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go‑to‑market priorities.
- Develop and maintain a comprehensive content calendar across owned and partner channels
- Define content themes that support business goals.
- Translate audience insights and market trends into compelling, differentiated content ideas.
- Align content plans with product launches, campaigns, and seasonal initiatives.
Content Creation & Management
- Create and oversee high‑quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
- Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content.
- Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.
- Edit and elevate content to meet quality, voice, and storytelling standards.
Demand & Lifecycle Content Enablement
- Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts.
- Develop content mapped to buyer journeys, personas, and stages of the funnel.
- Support account‑based marketing, lifecycle campaigns, and customer engagement programs.
- Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.
Distribution, Performance & Optimization
- Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content
- Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.
- Use data and insights to evaluate content effectiveness and continuously improve results.
- Track and report on key content metrics such as engagement, conversion, and influence on pipeline.
- Test new formats, channels, and storytelling approaches to increase impact.
Cross‑Functional Collaboration & Leadership
- Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
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Lead content distribution workflows
- Provide guidance and feedback to other marketers or contributors.
- Ensure alignment between conten
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