Social Media Marketing Manager
Job Description
Social Media & Digital Marketing Manager
Pharmatica | Pharmaceutical Media Publishing | Mid to Senior Level
Start date: As soon as we find the right person
Industry: Pharmaceutical media publishing
Seniority: Mid to senior, depending on experience
Pharmatica.io is an enterprise clinical intelligence platform and data refinery mapping macro-thematic bottlenecks across drug discovery, clinical operations, regulatory affairs, and technical manufacturing. Backed by a strategic infrastructure partnership broadcasting directly to a verified global network of over 700,000 life sciences and enterprise tech professionals, we bridge the critical "Truth Gap" for global enterprise software vendors and Tier-1 Contract Research Organisations (CROs).
Our data insights and internal platform networks are validated and steered by a world-class Scientific Council composed of elite life science operators, quantitative researchers, and former regulatory executives. We synthesise top-tier, real-world industry expertise into high-fidelity, actionable macro intelligence.
This is not a traditional social media role. You will be responsible for building Pharmatica’s digital presence into one of the most respected voices within the pharmaceutical industry. You will create engaging content, grow highly targeted audiences, manage campaigns, analyse performance, work alongside our editorial team and help position Pharmatica as the go-to destination for pharmaceutical executives. You’ll have the freedom to test ideas, experiment with new formats and influence the direction of our marketing strategy.
Develop and execute Pharmatica’s global social media strategy across:
- X
- YouTube
- Threads (where appropriate)
Create monthly content calendars aligned with:
- Editorial themes
- Industry events
- Product launches
- Podcasts
- Reports
- Whitepapers
- Executive interviews
- Webinars
Identify emerging trends within:
- Pharma
- Biotechnology
- Clinical Research
- AI in Healthcare
- Regulatory Affairs
- Drug Discovery
- Manufacturing
- Commercial Operations
Create engaging content including:
- Thought leadership posts
- Carousel posts
- Infographics
- Short-form videos
- Executive snippets
- Podcast clips
- Quote graphics
- Event promotion
- Case studies
Repurpose long-form content into multiple social assets.
Work closely with designers and video editors.
Ensure every piece of content reflects Pharmatica’s tone of voice.
Grow highly engaged audiences consisting of:
- Pharmaceutical Executives
- Medical Affairs Leaders
- R&D Leaders
- Clinical Operations
- Regulatory Affairs
- Manufacturing Leaders
- Commercial Leaders
- Digital Transformation Leaders
- CIOs
- CTOs
- CDOs
- AI Leaders
Build relationships with:
- Industry influencers
- Analysts
- Journalists
- Conference organisers
- Partners
Plan and execute campaigns supporting:
- Podcasts
- Whitepapers
- Reports
- Events
- Webinars
- Surveys
- Research
Track KPIs including:
- Follower growth
- Engagement rates
- Reach
- Click-through rates
- Website traffic
- Lead generation
- Conversion rates
- Video performance
- Campaign ROI
Produce monthly marketing reports with actionable insights.
Recommend improvements based on performance data.
- Ensure consistency across all digital channels.
- Develop Pharmatica’s tone of voice.
- Maintain visual brand consistency.
- Help shape the future of Pharmatica’s digital identity.
- Respond professionally to comments and messages.
- Engage with pharmaceutical communities.
- Monitor industry conversations.
- Build meaningful relationships with key stakeholders.
Support website growth by:
- Publishing content
- Optimising pages
- Improving metadata
- Creating landing pages
- Supporting email campaigns
- Working with the editorial team
- 3–6+ years in social media or digital marketing within B2b sector
- Proven experience growing LinkedIn communities
- Excellent copywriting skills
- Strong understanding of content marketing
- Strong analytical mindset
- Excellent project management skills
- Highly organised and proactive
- LinkedIn Marketing
- Social Media Strategy
- Copywriting
- Content Marketing
- Campaign Planning
- Community Management
- Analytics
- SEO fundamentals
- Email Marketing
- Video Marketing
- Graphic content planning
Experience using:
- HubSpot
- Canva
- Adobe Creative Suite
- Figma
- Hootsuite or Buffer
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- ChatGPT
- Descript
- CapCut
- Riverside
- Notion or ClickUp
You will be expected to:
- Grow Pharmatica’s LinkedIn audience to 20,000+ highly relevant followers.
- Increase average engagement rates to above industry benchmarks through consistently valuable content.
- Build a repeatable content engine that transforms podcasts, interviews, reports and webinars into a steady stream of multi-format social assets.
- Deliver measurable growth in website traffic from organic social channels.
- Generate qualified marketing leads that contribute directly to the commercial pipeline.
- Establish Pharmatica as a recognised and trusted voice within the global pharmaceutical and life sciences community.
We’re looking for someone who:
- Is naturally curious about science, healthcare and emerging technologies.
- Has exceptional attention to detail.
- Takes ownership and thrives in a fast-moving environment.
- Is commercially minded and understands how marketing supports revenue growth.
- Can balance creativity with data-driven decision making.
- Communicates confidently with senior executives and external partners.
- Enjoys testing new ideas, learning quickly and continuously improving results.
This is a rare opportunity to help build a global media brand from the ground up. Rather than inheriting an established social presence, you’ll shape the company’s voice, influence its digital strategy, and play a central role in establishing Pharmatica as a trusted source of insight for pharmaceutical and life sciences leaders worldwide. As the business grows, there will be significant opportunities to expand your responsibilities and progress into a broader leadership role within the marketing function.