Social Media & Digital Marketing Manager – B2B Cybersecurity / IT

## About Us Patronus Cyber Solutions is a cybersecurity and managed IT services company helping businesses improve their security, resilience, and day-to-day IT operations. Our primary managed cybersecurity offering is centered around four core pillars: * Patch Management * Antivirus / Endpoint Protection * Backup & Recovery * Monitoring We are looking for a dependable **Social Media & Digital Marketing Manager** to help build our online presence, create consistent content, engage with relevant audiences, and manage digital advertising. This is intended to be an **ongoing, part-time relationship**, not a one-time project. ## Responsibilities ### Social Media Content Develop and manage regular content across: * LinkedIn * Facebook * X (Twitter) Content will include: * Educational cybersecurity and IT content * Content supporting our four core service pillars * General cybersecurity awareness and best practices * Company and service-related content * Commentary on cybersecurity and IT news * Timely posts related to significant cybersecurity events * Promotional content supporting advertising and lead-generation campaigns You will also be responsible for creating professional graphics or images to accompany posts where appropriate. We are looking for quality and consistency rather than simply maximizing the number of posts. ### Cybersecurity News & Commentary Patronus will frequently provide articles, security advisories, news stories, or topics that we would like to discuss. Your responsibility will be to turn this source material into concise, professional, and engaging social media content appropriate for our audience. You are encouraged to recommend additional relevant topics when you encounter them, but **you will not be expected to independently research and analyze the cybersecurity industry as a subject-matter expert.** Technical accuracy is important. We would rather you ask us for clarification on a technical issue than make assumptions. Some events may require **urgent or same-day social media content**. We will provide the source material and direction for these posts when needed. ### Content Planning & Approval We want to avoid managing social media on a post-by-post basis. The selected freelancer should maintain a rolling content calendar with **at least two weeks of planned content prepared and available for our review and approval at all times.** Initially, we expect to review content more closely while you learn our company, services, and preferred voice. Once confidence and a good working process are established, we may reduce the advance-content requirement to one week and provide greater autonomy. Planned content should leave room for timely cybersecurity news and company announcements. ### Social Media Engagement Help Patronus build visibility beyond our own posts by identifying appropriate opportunities to participate in relevant online conversations. This may include: * Engaging with relevant LinkedIn and Facebook groups * Following and interacting with businesses and organizations in our target markets * Commenting on relevant industry discussions * Providing thoughtful commentary * Appropriate reactions and engagement with other posts * Identifying conversations where Patronus can provide useful cybersecurity or IT insight We are **not** interested in spam, mass commenting, generic AI-generated replies, or aggressive unsolicited promotion. Engagement should feel professional, relevant, and genuine. ### Digital Advertising Assist with creating and managing paid digital advertising campaigns, including: * Google Ads * LinkedIn * Facebook / Meta * Other appropriate platforms when justified Responsibilities may include: * Campaign setup * Audience targeting * Ad copy * Creative development * A/B testing * Campaign monitoring * Basic optimization * Performance reporting * Recommendations for improving results Advertising spend will be separate from freelancer compensation. We do not expect every advertising platform to be used simultaneously. Campaigns should be based on what makes sense for our business, target audience, and budget. ## Experience We're Looking For Experience marketing **B2B services, IT, cybersecurity, MSPs, SaaS, or other technical businesses** is preferred. Deep cybersecurity expertise is **not required**. Patronus will provide technical direction and source material when needed. However, you should be comfortable reading technical material, understanding the basic message, and translating it into content that business owners and decision-makers can understand. Experience with the following is valuable: * B2B social media marketing * LinkedIn marketing * Facebook / Meta marketing * X / Twitter * Google Ads * Paid social advertising * Canva, Adobe, or similar graphic design tools * Content calendars and scheduling tools * B2B lead generation * IT, cybersecurity, MSP, or SaaS marketing Strong written English and attention to detail are important. ## What Success Looks Like Our goal is to develop a relationship where you eventually require relatively little day-to-day management. We will provide technical input, business priorities, articles, and ideas. We want you to turn those inputs into a consistent and professional digital presence. Over time, we would like you to become familiar enough with Patronus that you can independently maintain the content calendar, create routine content, manage engagement, operate advertising campaigns, and bring ideas to us for approval. ## Expected Workload We anticipate approximately **5–10 hours per week initially**, although this may change based on workload and advertising activity. Please provide your hourly rate as part of your proposal. ## When Applying Please include: 1. A brief description of your experience with B2B social media and digital marketing. 2. Any experience you have working with cybersecurity, IT, MSP, SaaS, or other technical companies. 3. Examples of social media accounts or content you have managed. 4. Examples of graphics or social media creative you have produced. 5. Your experience with Google Ads and paid social advertising. 6. Your normal process for preparing and approving a content calendar. 7. Your hourly rate and approximately how many hours per week you believe this scope would require. Please also answer this question: **If we send you a cybersecurity news article and a few sentences explaining why we think it matters, what would your process be for turning that into social media content across LinkedIn, Facebook, and X?** Please begin your proposal with the word **PATRONUS** so we know you have read the entire posting. We are looking for someone interested in building an ongoing relationship with us rather than completing a short-term project.