SEO & Content Marketing Manager

About KopplaKoppla is a digital marketing agency and technology company built specifically for mental health professionals — therapists, psychologists, and private practices. Through Koppla Marketing, we help practices grow ethically through SEO, content marketing, paid media, and web development. Through KopplaHQ, we build the tools and platforms that power that growth at scale. Our mission is to connect people who need mental health support with the professionals who can help them — by making those professionals visible, credible, and accessible online. The RoleWe're looking for an SEO & Content Marketing Manager to own our organic growth channels. You'll develop and execute SEO strategies, oversee content production, and drive traffic and lead growth for both our agency clients and the KopplaHQ platform. This role is for someone who understands how marketing works in a regulated, trust-sensitive space. You'll work directly with our leadership team and client strategists to build content programs that rank and speak clearly to therapists and people seeking care. As AI search and generative engines change how people find healthcare providers, you'll help shape how Koppla responds. ResponsibilitiesOwn and execute SEO strategy across client websites and KopplaHQ, including technical SEO audits, on-page optimization, and link-building initiativesDevelop and manage a content calendar rooted in keyword research, competitive analysis, and therapist audience insightsWrite, edit, and publish long-form blog posts, landing pages, practice profile copy, and email sequences using AI-assisted workflows where appropriate, or manage freelance writers doing soBuild and scale programmatic SEO pages for therapist directories and specialty-specific landing pages using structured content and templating systemsCoordinate content distribution across email and LinkedIn to maximize organic reach and engagementTrack, analyze, and report on organic performance using Google Search Console, GA4, and SEO tooling.Collaborate with web developers to ensure technical SEO best practices are embedded in site builds and updatesStay current on algorithm changes, AI search trends, including GEO and generative engine optimization, and HIPAA-relevant content compliance requirements in the mental health spaceQualificationsRequired Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience3–5 years of hands-on SEO and content marketing experience, including at least 1 year in an agency or client-facing environmentProven track record of improving organic search rankings and growing traffic through contentStrong writing skills with the ability to produce clear, empathetic, and authoritative copy for mental health audiencesProficiency in Google Search Console, GA4, Ahrefs or Semrush, and CMS platforms (WordPress, Webflow, or similar)Self-directed, organized, and comfortable managing multiple client projects simultaneouslyNice to Have Experience with programmatic or scaled content strategiesFamiliarity with HIPAA considerations in digital marketing and healthcare contentExperience using AI (ChatGPT, Claude, Perplexity, etc.) in a content production workflowFamiliarity with schema markup, structured data, or JSON-LD implementationBasic working knowledge of HTML/CSS for on-page SEO implementationCompensation$72,000 – $88,000/year DOE What We OfferCompetitive pay and benefitsFlexible time off and half-day Fridays year-roundRemote work optionsA collaborative, mission-driven culture where your work makes a real differenceGrowth opportunities across both the agency and KopplaHQ productDirect exposure to mental health marketing — a meaningful, fast-growing nicheLeadership platform: influence strategy for organic growth across a specialized, underserved marketOpportunity to contribute to both client success and the broader KopplaHQ platform