Senior Social Media Manager (Hybrid) | Los Angeles, CA

About the position Our client is building more than beauty products. They are building a brand that people genuinely love. As Senior Social Media Manager, you will own how the brand shows up across Instagram, TikTok, and emerging platforms. You will lead strategy, campaign development, copy, creator partnerships, community engagement, and performance reporting while managing a Social Media Coordinator and video editor. This is a highly visible, hands-on role where you might develop a campaign, brief a shoot, edit content, analyze performance, and present insights to leadership in the same week. You will work directly with the Founder and CEO, with meaningful room to expand your scope as the brand and team grow. Responsibilities Build and own a cross-platform social strategy that strengthens brand relevance, grows the community, and supports measurable business goalsLead the social content calendar across Instagram, TikTok, and emerging channels, connecting daily content with major retail and direct-to-consumer momentsDevelop campaign concepts from the first audience insight through creative production, launch, optimization, and reportingWrite distinctive, platform-native copy and captions that reflect the brand voice and motivate people to engage, share, shop, and returnBrief and direct video, photography, editing, and design work so every asset is clear, timely, and built for the platform where it will appearGrow an active, loyal community by creating meaningful conversations and turning audience feedback into stronger content and brand decisionsSource, evaluate, and manage creators and influencers who can introduce the brand to relevant audiences with credibilityLead and develop the Social Media Coordinator and video editor through clear priorities, useful feedback, and strong creative directionPartner with Growth, Affiliate, Content, and TikTok Shop teams to connect social storytelling with acquisition, conversion, and retention initiativesTurn platform analytics, cultural observations, and audience signals into practical recommendations for leadership, product, content, and brand strategyRequirements 5 or more years of social media experience with a consumer brand, including direct ownership of strategy and executionA track record of building cross-channel content strategies that increased audience growth, engagement, brand relevance, or revenueStrong copywriting skills and the ability to adapt ideas, hooks, and language for different platformsHands-on content creation and editing ability using tools such as Canva, CapCut, Figma, or comparable platformsExperience using social analytics and reporting tools such as Dash Social, Sprout Social, or similar platforms to guide decisionsStrong creative judgment, attention to detail, and the ability to move confidently between long-term strategy and daily executionBased in the Los Angeles area and available to work in person several days per week for shoots, events, and meetingsNice-to-haves Experience working in beauty, cosmetics, personal care, fashion, wellness, or another culturally relevant consumer categoryExperience mentoring or managing junior team members, freelancers, editors, or content creatorsFamiliarity with TikTok Shop, affiliate marketing, creator-led commerce, or social-first retail launchesExperience supporting a brand through rapid retail expansion or significant audience growthConfidence representing a brand at shoots, events, community activations, and creator partnershipsBenefits Competitive compensationOpportunity to significantly influence the future of the brandDirect access to the foundersReal ownership over our social and community strategyFlexible PTO policyGenerous medical benefits