Senior Sales Manager

Responsible for leading sales strategy and execution across assigned markets.Driving revenue growth, market share, and profitability.Partnering with Sales Operations, Marketing, Finance, and Operations to translate company objectives into actionable market plans.Leading, coaching, and developing a team of sales professionals.Building and deepening strategic retail partnerships.Ensuring consistent performance management through forecasting, pipeline reviews, and KPI tracking.Executing pricing, promotion, and assortment strategies in partnership with Sales Operations, Marketing, and Finance.Monitoring key performance metrics and translating insights into actionable plans for the field team.RequirementsProven experience leading sales teams and driving revenue growth in a CPG, retail, or highly regulated environment; cannabis industry experience is a plus.Strong commercial acumen with a demonstrated ability to manage pricing, promotions, assortment, distribution, and inventory to drive performance.A data-driven mindset with experience using sales metrics, forecasts, dashboards, and KPIs to guide decisions and performance conversations.Ability to build and maintain strategic retail partnerships, serving as a trusted advisor and long-term partner.Experience coaching, developing, and holding sales teams accountable to clear goals and execution standards.Excellent communication skills, with the ability to clearly present insights and recommendations to field teams and senior leadership.Strong cross-functional collaboration skills, with experience partnering closely with Sales Operations, Marketing, Finance, and Operations.High level of organization and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.Comfort operating in ambiguity and adapting quickly as market dynamics, regulations, or business priorities change.Proficiency with CRM systems and productivity tools (e.g., Salesforce, Microsoft Office, Google Workspace).Core CompetenciesDemonstrates expertise in leading sales strategy and execution, driving revenue growth, and managing pricing and promotions in a retail or CPG environment. Proven ability to build strategic partnerships and utilize data-driven insights to enhance team performance and achieve business objectives. Highest-signal resume keywordsSales Team LeadershipRevenue Growth StrategyData-Driven Decision MakingCross-Functional CollaborationStrategic Retail PartnershipsATS Optimization KeywordsHard SkillsSales StrategyRevenue GrowthPricing ManagementPromotions ManagementKPI TrackingForecastingSales MetricsPerformance ManagementInventory ManagementAssortment StrategySoft SkillsCoachingCommunicationOrganizational SkillsAdaptabilityAttention to DetailIndustry KeywordsCPGRetailCannabis IndustryMarket ShareProfitabilityTools & TechnologiesCRM SystemsSalesforceMicrosoft OfficeGoogle Workspace