Senior Performance Marketing Manager (BFSI / Fintech)

We are looking for a Senior Performance Marketing Manager with deep expertise in Financial Services, Fintech, Lending, Banking, Wealth Management, Investment Platforms, Stock Trading and Crypto brands.

This is a senior leadership role for someone who has successfully managed high-budget regulated advertising campaigns either:

• At a Financial Services / Fintech / Crypto company, OR
• At a Performance Marketing Agency handling BFSI & Fintech clients.

The ideal candidate understands the complexities of advertising in regulated industries, platform policies, compliance requirements, lead quality optimization, attribution, and customer acquisition economics.

You will own strategic planning, client relationships, campaign profitability, team mentoring, and business growth across multiple enterprise accounts.

Key Responsibilities

1. Strategic Performance Marketing Leadership

• Build end-to-end acquisition strategies for Financial Services and Fintech brands.
• Lead large-scale performance campaigns across Meta, Google, LinkedIn, YouTube, Programmatic, and other paid channels.
• Develop full-funnel customer acquisition strategies for:
• Banking
• Insurance
• Mutual Funds
• WealthTech
• Stock Trading Platforms
• Lending
• NBFCs
• Credit Cards
• Investment Platforms
• Crypto & Web3
• Design scalable paid media frameworks aligned with CAC, CPL, CPA, ROAS, and LTV goals.
• Build GTM strategies for new product launches and customer acquisition initiatives.

2. Campaign Leadership & Optimization

• Own campaign planning, execution, optimization, and scaling across multiple enterprise accounts.
• Optimize campaigns for:
• Qualified Leads
• Cost Per Lead
• Customer Acquisition Cost
• Return on Ad Spend
• Lead-to-Sale Conversion
• Revenue Growth
• Build advanced audience segmentation strategies using first-party data, CRM audiences, remarketing, and lookalike models.
• Lead experimentation across creatives, landing pages, bidding strategies, placements, and campaign structures.
• Continuously improve campaign efficiency through data-backed decision-making.

3. Analytics, Attribution & Business Insights

• Build comprehensive reporting dashboards using GA4, Looker Studio, Google Ads, Meta Ads, and CRM data.
• Analyze customer journeys, attribution models, conversion funnels, and revenue impact.
• Forecast budgets, media spends, acquisition targets, and business outcomes.
• Present performance insights with actionable recommendations to leadership and clients.
• Ensure accurate tracking through Pixels, GTM, Server-side Tracking, UTMs, and Conversion APIs.

4. Client Leadership & Stakeholder Management

• Own strategic relationships with enterprise clients.
• Lead business reviews, quarterly growth planning, and executive presentations.
• Act as a trusted advisor by recommending scalable growth opportunities.
• Collaborate closely with founders, marketing leaders, product teams, creative teams, and analytics teams.
• Ensure client retention through exceptional delivery and measurable business impact.

5. Team Leadership

• Mentor and manage a team of Performance Marketing Managers and Specialists.
• Review campaign strategies before execution.
• Drive operational excellence through SOPs, playbooks, quality reviews, and best practices.
• Coach the team on advanced optimization techniques and platform updates.
• Foster a high-performance, ownership-driven culture.

Requirements

Experience

• 4–6 years of experience in Performance Marketing.
• Minimum 3+ years managing BFSI, Fintech, Financial Services, Insurance, Banking, Lending, Investment, WealthTech, Trading Platforms, or Crypto brands.
• Experience from either:
• Performance Marketing Agencies handling Financial Services clients.
• Fintech, Banking, Crypto, Investment, Insurance, or Lending companies.
• Proven experience managing monthly media spends of ₹50 Lakhs–₹5 Crores+.

Technical Expertise

Strong hands-on expertise with:

• Meta Ads
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• LinkedIn Ads
• YouTube Ads
• Conversion API
• Server-side Tracking
• CRM Integrations
• Attribution Models
• First-party Data Strategies

Industry Expertise

Deep understanding of:

• Financial Services customer journeys
• Compliance-heavy advertising
• Lead qualification frameworks
• Loan & Insurance funnels
• Investment acquisition funnels
• Credit card acquisition
• Trading & WealthTech customer acquisition
• Crypto advertising ecosystem
• Platform policy restrictions for regulated industries

Leadership Skills

• Strong strategic thinking and business acumen.
• Excellent stakeholder management skills.
• Experience leading high-performing marketing teams.
• Exceptional presentation and communication skills.
• Ability to manage multiple enterprise accounts simultaneously.
• Strong analytical and problem-solving mindset.

Preferred Background

We are specifically looking for candidates with experience working on brands such as:

• Banking
• Insurance
• NBFCs
• Personal Loans
• Home Loans
• Mutual Funds
• Wealth Management
• Stock Trading Platforms
• Investment Apps
• Credit Cards
• Digital Payments
• Fintech
• Crypto Exchanges
• Web3 Platforms

Candidates from agencies that have managed Financial Services clients will also be highly preferred.

Good to Have

• Experience with CRM automation platforms.
• Experience with Salesforce, HubSpot, MoEngage, Clevertap, or WebEngage.
• Knowledge of Marketing Mix Modeling.
• SQL or advanced Excel skills.
• AI-driven campaign optimization experience.
• Experience scaling businesses from Series A to enterprise level.
• Exposure to influencer-led performance campaigns.