Sales Development Representative

Who we are

Klaaryo is the operating system for frontline workers — from first application to last day on the job.

There are over 2.7 billion frontline workers in the world: they represent approximately 80% of the global workforce. These are the people who keep the world running every day — working in retail, hotels, logistics, manufacturing, healthcare, restaurants, and services.

The companies that manage this workforce face increasingly complex challenges: high turnover, recruiting difficulties, fragmented processes, and often ineffective communication.

Klaaryo was born to change these rules.

Through Agentic Artificial Intelligence, we help companies completely rethink the way they attract, hire, engage, and support their people — creating conversational experiences that are simple, human, and personalized. After consolidating our presence in Italy, we are now opening the Spanish market with our new Madrid hub.

Our goal is not simply to enter the Iberian market: we want to help redefine how companies manage human capital in the AI era. That's why we're looking for ambitious people who want to build something meaningful from day one.

The role

We are looking for the first Sales Development Representative to join our Spanish team. You will work from our Madrid office and report directly to the Spain Market Lead, contributing firsthand to business development in the Iberian market.

If you're looking for the opportunity to build something from the ground up, this is your moment. You will be the first point of contact with prospects and play a key role in developing the commercial pipeline and growing Klaaryo in Spain.

What you'll do

• Identify new target companies aligned with our ICP.
• Build and maintain prospect databases.
• Reach out to decision makers via email, cold calls, and LinkedIn.
• Generate new commercial opportunities for Account Executives.
• Qualify prospects and schedule high-value meetings.
• Keep HubSpot updated with accurate information and market insights.
• Collaborate daily with Sales and Marketing to continuously improve the effectiveness of outbound campaigns.
• Contribute to defining the go-to-market strategy for the Spanish market.

Who we're looking for

• We're looking for someone with great energy, an entrepreneurial mindset, and a drive to build.
• Specifically:
• 1–3 years of experience as an SDR, BDR, or in business development roles.
• Experience in SaaS or, preferably, in HR Tech, MarTech, or B2B Tech companies.
• Full professional proficiency in Spanish (C1/C2 or equivalent), written and spoken.
• Business proficiency in English (C1+)
• Strongly results-oriented mindset.
• Curiosity about Artificial Intelligence and innovation.
• Excellent communication skills.
• Proactive approach and ability to work independently.
• Familiarity with CRM tools (HubSpot is a plus).

What we offer

• The opportunity to build Klaaryo Spain from the ground up
• A high-impact role with direct visibility into the business.
• Direct reporting to the Spain Market Lead and daily collaboration with international management.
• Fast professional growth in a rapidly expanding AI startup.
• A structured path toward Account Executive roles.
• Competitive package of €37k OTE
• Stock Option Plan — Yes, even for SDRs. Because those who come in now and build something real deserve to share in the success they help create. It's not common at this level. At Klaaryo, it's the norm.
• Continuous training on enterprise sales, AI, and HR Tech.
• On-site work at our Madrid office, with hybrid flexibility based on results achieved.
• Meal vouchers

Hiring process

• Interview with the Spain Market Lead
• Sales Role Play with the Global Head of Sales
• Final interview with the CEO
• Offer