Back to jobs
Performance Marketer
Woof & CookBengaluru, Karnataka, IndiaPosted 2w ago
Digital Marketer
Job Description
# Performance Marketer
**Woof & Cook | Bengaluru | Full-Time**
## About Us
Woof & Cook is a fresh and therapeutic dog food subscription brand based in Bengaluru, on a mission to make real, nutritious meals accessible to every dog in India. Founded by a team passionate about animal welfare, we work closely with veterinary collaborators and rescue partners to bring better food and better outcomes to dogs across the country.
We're a fast-moving D2C startup where your work directly drives revenue. You'll own paid and organic channels end-to-end, with full visibility into performance and a short feedback loop to the founding team.
## About the Role
We're looking for a data-driven Performance Marketer with 1–3 years of experience to own our digital acquisition engine across Google, Meta, and organic search. You'll plan, execute, and optimise campaigns to drive subscriber growth, reduce CAC, and improve LTV:CAC ratios — working closely with our content, product, and leadership teams.
## What You'll Do
**Paid Search & Google Ads**
Plan, build, and optimise Google Search and Performance Max (PMax) campaigns. Manage keyword strategy, bidding, ad copy, and negative keyword lists to drive qualified traffic and subscription conversions efficiently.
**Meta Ads (Facebook & Instagram)**
Own our Meta paid strategy — from audience building and creative testing to campaign scaling. Work with the social media team to align paid and organic creative for maximum performance.
**SEO & Content**
Manage on-page and technical SEO, conduct keyword research, and brief or write content for landing pages and blog posts. Own our AEO (Answer Engine Optimisation) strategy to build long-term organic visibility in the pet nutrition space.
**Analytics & Reporting**
Track, measure, and report on key performance metrics (CAC, ROAS, CTR, conversion rate, LTV) across all channels. Use data to identify what's working, kill what isn't, and make the case for budget allocation.
**Creative & Copy Collaboration**
Work with the design and content team to develop ad creatives, landing page copy, and A/B testing frameworks that improve conversion rates across the funnel.
**Campaign Strategy & Ideation**
Contribute to campaign planning for product launches, seasonal promotions, and rescue partnership activations — bringing a performance lens to every brief.
## What We're Looking For
- 1–3 years of hands-on experience running Google Ads (Search and/or PMax) and Meta Ads with measurable results.
- Working knowledge of SEO fundamentals — keyword research, on-page optimisation, and content briefing.
- Comfortable with analytics tools — Google Analytics, Meta Ads Manager, Google Search Console, and basic spreadsheet modelling.
- A strong bias for testing, data, and iteration over gut feel.
- Good written English — you should be able to write or meaningfully improve ad copy and landing page content.
- Experience in a D2C, e-commerce, or subscription brand context is a strong plus.
- Genuine interest in pets or animal welfare is a bonus, not a requirement.
## Why Join Us
- Direct ownership of a critical growth function from day one.
- Close collaboration with the founding team — no layers, no bureaucracy.
- A brand with a genuine mission: every subscription funds meals for shelter dogs through our 25% promise.
- Competitive compensation commensurate with experience.
---
*Only short-listed candidates will be contacted.*
**Woof & Cook | Bengaluru | Full-Time**
## About Us
Woof & Cook is a fresh and therapeutic dog food subscription brand based in Bengaluru, on a mission to make real, nutritious meals accessible to every dog in India. Founded by a team passionate about animal welfare, we work closely with veterinary collaborators and rescue partners to bring better food and better outcomes to dogs across the country.
We're a fast-moving D2C startup where your work directly drives revenue. You'll own paid and organic channels end-to-end, with full visibility into performance and a short feedback loop to the founding team.
## About the Role
We're looking for a data-driven Performance Marketer with 1–3 years of experience to own our digital acquisition engine across Google, Meta, and organic search. You'll plan, execute, and optimise campaigns to drive subscriber growth, reduce CAC, and improve LTV:CAC ratios — working closely with our content, product, and leadership teams.
## What You'll Do
**Paid Search & Google Ads**
Plan, build, and optimise Google Search and Performance Max (PMax) campaigns. Manage keyword strategy, bidding, ad copy, and negative keyword lists to drive qualified traffic and subscription conversions efficiently.
**Meta Ads (Facebook & Instagram)**
Own our Meta paid strategy — from audience building and creative testing to campaign scaling. Work with the social media team to align paid and organic creative for maximum performance.
**SEO & Content**
Manage on-page and technical SEO, conduct keyword research, and brief or write content for landing pages and blog posts. Own our AEO (Answer Engine Optimisation) strategy to build long-term organic visibility in the pet nutrition space.
**Analytics & Reporting**
Track, measure, and report on key performance metrics (CAC, ROAS, CTR, conversion rate, LTV) across all channels. Use data to identify what's working, kill what isn't, and make the case for budget allocation.
**Creative & Copy Collaboration**
Work with the design and content team to develop ad creatives, landing page copy, and A/B testing frameworks that improve conversion rates across the funnel.
**Campaign Strategy & Ideation**
Contribute to campaign planning for product launches, seasonal promotions, and rescue partnership activations — bringing a performance lens to every brief.
## What We're Looking For
- 1–3 years of hands-on experience running Google Ads (Search and/or PMax) and Meta Ads with measurable results.
- Working knowledge of SEO fundamentals — keyword research, on-page optimisation, and content briefing.
- Comfortable with analytics tools — Google Analytics, Meta Ads Manager, Google Search Console, and basic spreadsheet modelling.
- A strong bias for testing, data, and iteration over gut feel.
- Good written English — you should be able to write or meaningfully improve ad copy and landing page content.
- Experience in a D2C, e-commerce, or subscription brand context is a strong plus.
- Genuine interest in pets or animal welfare is a bonus, not a requirement.
## Why Join Us
- Direct ownership of a critical growth function from day one.
- Close collaboration with the founding team — no layers, no bureaucracy.
- A brand with a genuine mission: every subscription funds meals for shelter dogs through our 25% promise.
- Competitive compensation commensurate with experience.
---
*Only short-listed candidates will be contacted.*