Paid Media Specialist

Paid Media Specialist

Introductio

nThis is a hands-on delivery role focused on the day-to-day management, optimisation, and reporting of paid media campaigns across Google Ads and Meta Ads. The successful candidate will join an experienced team and work across a portfolio of ecommerce brands, helping to drive performance and identify growth opportunities

.
The Ro

leAs Paid Media Specialist, you will be responsible for managing and optimising paid media campaigns across Google Ads and Meta Ads, ensuring budgets are effectively utilised and performance targets are achieve

d.Working closely with Account Managers and the wider paid media team, you will analyse performance, implement testing strategies, and provide recommendations to improve campaign outcomes across a range of ecommerce client

s.Responsibilities includ

e:• Managing and optimising Google Ads and Meta Ads campaigns on a day-to-day bas

is• Monitoring campaign performance, budgets, and pacing against agreed objectiv

es• Building, launching, and refining campaigns across paid search and paid social channe

ls• Implementing testing strategies across audiences, creatives, bidding approaches, and campaign structur

es• Identifying performance issues and proactively implementing solutio

ns• Conducting account audits and health checks to ensure platform best practices are maintain

ed• Analysing campaign data and identifying opportunities for growth and optimisati

on• Supporting reporting and performance reviews with actionable insights and recommendatio

ns• Collaborating closely with Account Managers and paid media specialists across the busine

ss• Maintaining accurate campaign documentation and recor

ds• Contributing ideas, recommendations, and learnings based on previous agency experien

ce
Skills & Experien

ce:• Minimum 2 years' hands-on experience managing Google Ads campai

gns• Minimum 2 years' hands-on experience managing Meta Ads campai

gns• Strong understanding of ecommerce performance market

ing• Experience managing budgets, optimisation, and reporting independen

tly• Strong analytical skills with experience using Google Sheets, Excel, or similar to

ols• Excellent communication and stakeholder management ski

lls• Ability to work autonomously and manage workload effectiv

ely• Previous experience working within a digital marketing agency environm

ent
Desirable Experie

nce:• Experience working within smaller independent agen

cies• Experience managing Shopify-based ecommerce br

ands• App acquisition campaign experi

ence• B2B lead generation campaign experi

ence• Experience with Microsoft

Ads• Knowledge of GA4, GTM, and conversion trac

king• Experience across additional paid social platforms including TikTok, Reddit, Pinterest, or Link

edIn