Online Marketing Specialist

We are looking for a Paid Media Specialist to lead paid search initiatives that increase relevant traffic and support measurable business growth. This role is based in Georgia and is ideal for a marketing specialist who combines analytical thinking with hands-on campaign management. The successful candidate will use data, testing, and performance insights to refine digital advertising efforts and uncover opportunities for stronger results.

Responsibilities:

• Develop and manage paid search campaigns designed to attract high-intent visitors and increase online revenue.

• Analyze campaign performance regularly and adjust bidding, targeting, keywords, and ad copy to improve return on ad spend and lower acquisition costs.

• Plan and run structured tests to evaluate new strategies, uncover performance trends, and support continuous optimization.

• Identify opportunities to expand successful campaigns and increase relevant traffic across digital marketing channels.

• Create dashboards and reporting tools that provide clear visibility into campaign outcomes, spend efficiency, and growth opportunities.

• Collaborate with internal stakeholders to align paid media efforts with broader marketing activities and campaign goals.

• Monitor search marketing trends, platform updates, and competitive activity to recommend improvements to performance marketing strategy.

• Support the development of digital assets and messaging by coordinating with creative resources and using insights from campaign data.

Requirements of the Position

• Experience managing paid search or performance marketing campaigns in a digital environment.

• Strong understanding of campaign optimization, testing methodologies, and performance metrics such as return on ad spend and cost per acquisition.

• Ability to interpret data, draw practical conclusions, and make independent decisions based on results.

• Proficiency in digital marketing reporting and dashboard creation for performance tracking.

• Familiarity with broader marketing campaign execution, including coordination across email and other digital channels.

• Working knowledge of Adobe Creative Cloud and its use in supporting marketing content development.

• Strong organizational skills with the ability to manage multiple priorities with limited supervision.