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Media Buyer
JugaBetWarsaw, Mazowieckie, PolandPosted 6d ago
Digital Marketer
Job Description
Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
Perfect for those who aim to:
Perfect for those who aim to:
- Plan, launch, and manage ad campaigns on Facebook, TikTok, and Google UAC targeting relevant iGaming audiences;
- Optimize campaign performance across all platforms to maximize ROMI and player acquisition;
- Analyze campaign data, generate performance reports, and identify improvement areas across Facebook, TikTok, and Google UAC;
- Collaborate with creative and content teams to develop effective ad assets tailored to each platform's format and audience;
- Stay updated on Facebook, TikTok, and Google Ads policies and platform updates, especially those affecting iGaming;
- Conduct A/B testing (creatives, audiences, bidding strategies) to improve ad performance and user engagement;
- Manage and scale UAC campaigns, including creative asset feeds and audience signals for Google's automated bidding;
- Monitor competitors and market trends across paid social and Google to identify new opportunities.
- Proven experience (2+ years) managing ad campaigns on Facebook, TikTok, and/or Google UAC, preferably across LATAM markets;
- Strong understanding of Facebook Ads Manager, TikTok Ads Manager, Google Ads/UAC, Pixel, and conversion tracking;
- Experience with acquisition tools — Keitaro, Voluum, WebView Apps, iOS Apps, - Cloak Flow, PWA Apps, AdHearts, AppsFlyer, etc;
- Understanding of basic marketing metrics (CPA, CPM, CPC, CTR, ROMI, etc.);
- Experience working with budgets from $50,000+ per month, with demonstrated ability to scale campaigns while maintaining profitable CPAs.
- Analytical & Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions;
- Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes;
- Proactive & Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI;
- Strong Communication & Collaboration Skills: able to clearly communicate ideas, strategies, and results within the team, works well with cross-functional teams (creative, product, CRM, compliance) to hit shared goals.
- Health & Wellness Focus;
- Global Medical Coverage;
- Growth Opportunities;
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
- Performance-Driven Rewards;
- Dynamic Work Environment.