Marketing Specialist

Beepo is a Probe Group company, a full-service Australian-owned outsourcing company. With 12,600 people and over 15,000 deployed workstations across 6 countries. The largest and most diverse Australian-owned customer experience outsourcing provider.

Our Beepo office is located in Clark, Pampanga. We provide exceptional workforce support to clients all over the world. Our primary focus is to help businesses grow sustainably with the help of fantastic Philippine talent

You will be supported by a great working environment, leading benefits, and an opportunity to meet your career goals. You will be able to apply your skills and innovative thinking to this role. This is an opportunity to grow your career quickly.

JOB DESCRIPTION

Key Responsibilities

• Develop, implement, and optimize digital marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and GoHighLevel to drive lead generation and business growth.

• Identify and pursue new business opportunities through lead generation activities, industry engagement, and strategic networking.

• Conduct market research to identify industry trends, customer needs, competitor activities, and growth opportunities within the transport and logistics sector.

• Develop and maintain marketing plans, including campaign objectives, target audiences, budgets, and performance metrics.

• Monitor, analyze, and report on campaign performance, providing recommendations to improve lead generation, engagement, and conversion outcomes.

• Manage digital content and marketing activities across social media, email marketing, websites, and other online channels.

• Collaborate with internal and external stakeholders to develop marketing content and ensure consistent brand messaging.

• Develop, document, and maintain standard operating procedures, workflows, and process documentation to support operational efficiency and scalability.

• Review existing business processes and recommend improvements to enhance productivity, consistency, and customer experience.

• Support the development, review, and maintenance of business policies, procedures, and compliance documentation.

• Assist with grant applications, tender submissions, and other business development initiatives by coordinating content, documentation, and compliance requirements.

• Contribute to strategic business planning initiatives, including growth planning, capability development, and process improvement projects.

• Support leadership with market insights, business recommendations, and operational improvement opportunities.

• Stay current with digital marketing trends, emerging technologies, and industry best practices to continuously improve marketing effectiveness.

Qualifications

• 3 to 5 years’ experience in Digital Marketing within Australian transport, logistics, B2B services, or a similar industry.

• Hands-on experience managing Google Ads, LinkedIn Ads, Meta Ads, and GoHighLevel (GHL).

• Experience in Social Media Management, Email Marketing, SEO, Lead Generation.

• Experience developing SOPs, policies, or process documentation is highly desirable.

• Degree in marketing, business, logistics, or a related field is preferable.

• Experience supporting ISO or compliance-driven environments is a nice to have.

Soft Skills

• Excellent written and verbal communication skills with the ability to tailor messaging to different audiences and channels.

• Strong analytical and problem-solving skills, with the ability to use data and insights to drive marketing performance.

• Creative, innovative, and proactive, with a passion for identifying new opportunities and improving processes.

• Self-motivated and results-driven, with the confidence to take ownership of projects and work independently.

• Adaptable and eager to learn new tools, technologies, and marketing best practices.

• Highly organized with strong time management skills and the ability to manage multiple projects and deadlines.

• Strong attention to detail and commitment to delivering high-quality work.

• Collaborative team player who thrives in fast-paced, growth-oriented environments.

• Positive attitude, initiative, and a continuous improvement mindset.