Marketing Manager, Campaign Strategist

About the Role

Foxit is looking for a Campaign Strategist to help drive the next wave of customer growth across our core product portfolio, including Foxit PDF Editor. This role is focused on developing innovative campaign strategies that uncover new market opportunities, test fresh ideas, and generate meaningful business insights.

This is not an always-on campaign management role. Rather than spending your time executing within media platforms, you will be responsible for designing the tests, strategies, and campaign concepts that move our acquisition engine forward. Success in this role comes from identifying overlooked audience opportunities, building thoughtful hypotheses, and creating programs that deliver measurable learning and incremental growth over time.

You will work cross-functionally across Marketing and Sales to ensure campaigns are strategically aligned, effectively executed, and tied to real funnel outcomes. This role reports to the Director of Campaigns and is an individual contributor position.

 

What Success Looks Like

Strong campaign strategy and demand generation expertise

Ability to manage projects from concept through launch and analysis

High ownership, strong communication skills, and effective cross-functional collaboration

A mindset focused on experimentation, learning, and continuous improvement

 

What You’ll Do

Develop innovative campaign concepts grounded in audience insight, with clear hypotheses and measurable business goals

Own campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recap

Identify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggers

Translate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channels

Build compelling, outcome-oriented messaging tailored to specific audiences and aligned across channels

Partner on creative development to ensure campaigns are designed for testing, learning, and ongoing iteration

Analyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholders

Serve as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact

 

What You Bring

5-8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketing

Proven success developing original, insight-led campaigns rather than simply executing established playbooks

Strong audience segmentation skills and the ability to identify untapped opportunities in the market

Solid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channels

Ability to work independently, think strategically, and operate effectively in ambiguous or evolving environments

Strong communication and presentation skills, with the ability to influence stakeholders and support ideas with data

 

Preferred Qualifications

Experience with partner marketing

Experience with account-based marketing campaigns

Hands-on familiarity with media channels such as Google Ads and LinkedIn

Experience using ZoomInfo or similar tools to build segments by vertical, persona, intent, technographics, or firmographics

HubSpot experience

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.