Marketing Lead Generation Manager
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Job description
This is a remote position.
Our client is looking for a Lead gen manager/associate to drive their B2B lead generation efforts and manage end-to-end marketing campaign execution. They are a B2B supply chain solutions and business development firm that partners with manufacturers to help them enter and expand within new markets.
This position suits a proactive, collaborative professional who thrives on both strategic campaign project management and hands-on execution. The ideal professional is comfortable leading weekly stakeholder conversations, keeping cross-functional tasks on schedule, and maintaining clean, actionable CRM data as the marketing strategy evolves.
Responsibilities
- Build targeted contact lists for prospective companies, including trade show exhibitors, utilizing LinkedIn and Seamless AI to pinpoint key decision-makers
- Scrub and verify prospect lists to ensure high data accuracy before importing contacts into HubSpot
- Maintain data hygiene across the CRM database by auditing and updating contact and company records
- Support the execution of multi-channel lead generation campaigns, including cold email outreach and physical marketing boxes
- Track campaign performance metrics and compile clear reporting on outreach results and pipeline impact
- Partner with key stakeholders to define campaign objectives, target audiences, and execution roadmaps
- Lead weekly stakeholder meetings, drive the campaign action item list, and manage project timelines to keep all initiatives on track
- Segment prospect lists by industry vertical, company profile, and buyer persona to tailor outreach messaging
- Coordinate follow-up workflows and lead handoff processes between marketing and sales teams
- Monitor email deliverability, open rates, and response trends to optimize ongoing outbound sequences
Requirements
- High proficiency in spoken and written English
- Experience working with manufacturers
- Strong communication skills with a collaborative, friendly, and proactive approach
- Comfort speaking up and pushing back constructively when deadlines slip to keep projects moving
- Flexibility to handle both the project management and hands-on execution sides of the role
Qualifications
- Experience in the automotive or another industrial sector is preferred
- Experience using Seamless AI for B2B contact research and list building is a plus
- Experience sourcing prospects via LinkedIn is a plus
- Experience managing contact imports, data hygiene, and campaigns in HubSpot is a plus
- Proficiency with the Microsoft Suite is a plus
- Experience leveraging internal tools and AI tools to support marketing workflows is a plus
- Familiarity with B2B cold email outreach and direct mail or dimensional marketing campaigns is a plus
- Experience with project management tools such as Asana, Monday.com, or Trello is a plus
Benefits
- Full-time position
- 100% remote
- Flexible schedule operating Monday to Friday, 9:00 AM to 5:00 PM Eastern Time (starting a couple of hours later with workday overlap in Eastern Time is acceptable)
Originally posted on Himalayas
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