Marketing Director of Public Safety
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Job description
Are you a strategic B2G marketing leader with a track record of driving demand generation, account-based marketing, and thought leadership programs for government and public safety audiences?
Do you thrive in a collaborative, matrixed environment where you can influence go-to-market strategy, lead high-impact marketing initiatives, and support innovative solutions for law enforcement and criminal justice agencies?
About the Business
LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Government vertical, our solutions assist government agencies and law enforcement to drive insights from complex data sets, improving operation efficiency, increasing program integrity, discovering, and recovering revenue, and making timely and informed decisions to enhance investigations. You can learn more about LexisNexis Risk at
About Our Team
Our Government Marketing team partners closely with business leaders, sales teams, business development professionals, and subject matter experts to deliver strategic marketing programs that drive growth, strengthen customer engagement, and position LexisNexis Risk Solutions as a trusted leader in the public safety and criminal justice markets.
About the Role
The Public Safety Marketing Director serves as the Strategic Vertical Marketing Lead for the Public Safety business, including responsibility for marketing Criminal Investigative Solutions and the Accurint One™ offering within the criminal justice market. This role develops and executes strategic marketing plans designed to support demand generation, customer retention, thought leadership, brand awareness, and business growth objectives.
Working closely with vertical leadership, sales, business development, channel partners, market planners, and functional leaders, the Marketing Director ensures marketing initiatives are aligned to business objectives and deliver measurable results. This role is remote and requires moderate travel.
Responsibilities
- Develop and lead integrated marketing strategies and annual marketing plans for Public Safety vertical audiences.
- Drive account-based marketing (ABM), lead generation, customer retention, and demand generation programs.
- Create and execute marketing initiatives across email, advertising, social media, communications, webinars, events, and other channels.
- Develop messaging, thought leadership content, marketing collateral, sales enablement materials, and campaign assets.
- Partner with Public Safety leadership, sales, business development, and channel teams to support go-to-market strategies and growth objectives.
- Collaborate with subject matter experts and stakeholders to strengthen market positioning and differentiate LexisNexis Risk Solutions offerings.
- Manage annual marketing event strategies, including trade shows, industry conferences, sponsorships, speaking engagements, roadshows, user conferences, and webinars.
- Ensure marketing programs support lead generation, brand visibility, customer retention, and market development objectives.
- Participate in development and management of marketing budgets and maintain responsibility for assigned program expenditures.
- Partner with Marketing Operations to analyze campaign performance and report results on a monthly and quarterly basis.
- Foster strong alignment between Marketing and Sales to support revenue generation and business priorities.
- Lead, coach, and develop direct reports when applicable.
- Manage strategic vendor relationships and external marketing partners as needed.
- Support SEO optimization and other digital marketing initiatives that increase awareness and engagement.
- Perform other duties as assigned.
Requirements
- Must be a US Citizen
- Bachelor's degree or equivalent work experience; degree in Marketing or Business preferred.
- MBA preferred.
- Minimum of 10 years of experience in business-to-business and/or business-to-consumer marketing, strategic planning, or related consulting experience.
- Government, public safety, law enforcement, or related industry marketing experience preferred.
- Demonstrated experience developing and executing integrated marketing campaigns, including account-based marketing, lead generation, and retention programs.
- Strong understanding of marketing analytics and the ability to interpret data, identify performance drivers, assess impact, and establish meaningful metrics.
- Experience leading complex projects from planning through execution while managing multiple priorities simultaneously.
- Experience managing senior-level vendor relationships.
- Experience using CRM, contact management, and marketing database platforms to maximize lead generation and cross-sell/up-sell opportunities.
- Experience managing budgets and marketing investments.
- Extensive direct marketing experience for products and/or services.
- Prior people leadership experience.
Additional Requirements
Physical and/or logical access to criminal justice information is an essential function of this role. The successful candidate will be required to pass both the standard company background check for all employees and an enhanced criminal background check conducted by the Company’s state and local law enforcement partners conducted in compliance with the FBI’s Criminal Justice Information System (“CJIS”) security policy. Employees in this role may also be subject to ongoing criminal background checks as required by the Company’s state and local law enforcement partners. Candidates and/or employees who are not certified by state and local law enforcement to access criminal justice information will not be able to perform the essential functions of this role. Employees who subsequently fail to obtain or maintain CJIS compliance may be reassigned or terminated.
Working for you:
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Originally posted on Himalayas
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