Marketing & Content Coordinator

Job Summary Manage customer-focused marketing by coordinating all communication channels and customer* touch points while maintaining consistent brand messaging and uniformity. *Customers include consumers, employees (current and prospective), vendors, suppliers, and the community. Essential Job Functions Digital Media - Measure and report performance of all digital marketing campaigns - Suggest and implement direct marketing methods to increase profitability - Ensure incoming leads reach appropriate internal customer in a timely manner - Contribute to company web presence to boost brand awareness and positive ratings - Maintain a strong online company voice through social media with a goal of achieving positive reviews - Collaborate with internal teams to enhance landing pages and enhance user experience - Evaluate end-to-end customer experience across social medial platforms - Collaborate with vendor partners. - Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate - Obtain and utilize images and/or video to enhance digital media content as needed - Monitor social media for potential threats and/or opportunities Additional Job Functions - Adhere to, support and promote the ACF vision and mission statements - Assists with the following marketing functions: Create and manage content for social media, websites, blogs, newsletters, and marketing materials.Develop and maintain a content calendar.Coordinate and execute marketing campaigns across multiple platforms.Write compelling copy that aligns with the company's brand voice.Design basic marketing graphics and promotional materials.Manage social media accounts, including scheduling posts and engaging with followers.Monitor campaign performance and prepare reports using analytics tools.Assist with email marketing campaigns.Collaborate with team members on branding, events, and promotional initiatives.Stay current on marketing trends and recommend new ideas- Performs other duties as assigned Required Knowledge, Skills and Abilities (including physical and work environment) - Technical Skills: - Excellent written and verbal communication skills. - Strong copywriting and editing abilities. - Experience with social media platforms (Facebook, Instagram, LinkedIn, YouTube). - Familiarity with content management systems (WordPress). - Knowledge of email marketing platforms (Mailchimp). - Basic graphic design skills using Canva or Adobe Creative Suite. - Understanding SEO best practices. - Experience with Google Analytics or similar reporting tools. - Strong organizational and time management skills. - Ability to manage multiple projects and meet deadlines. - Creative thinking with attention to detail. - Self-motivated and able to work independently while collaborating with a team. - Problem-Solving: figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues. - Interpersonal Skills: Being friendly and approachable online is necessary. - Work environment requires exposure to computer screen, typing/mouse usage, climbing, and extended periods of sedentary work. Position requires driving occasionally to pick-up marketing material. - Ability to lift materials up to 10-15 pounds Preferred Knowledge, Skills and Abilities - Working knowledge of WordPress. - Print Production - Social Media Campaign Manager \ Scheduler Minimum Job Qualifications (education, work experience, licenses/certifications) - Associate's degree in marketing or a related field, 3-5 years of directly related work experience, or combination of direct experience and education - Proven work experience in digital marketing