Marketing & Content Assistant
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Job description
engaging content, building email campaigns, and helping early-stage businesses grow?
We're looking for a Marketing & Content Assistant to join an exciting, fast-growing consumer
health startup. Working directly with the Founder, you'll play a key role in executing the brand's
marketing strategy, creating content, and helping build a business from the ground up.
This is an excellent opportunity for someone who enjoys taking ownership, working
independently, and contributing ideas while supporting a founder focused on strategy and
product development.
About the Role
You'll primarily support our client with a pre-launch wellness brand focused on post-event
recovery, while also providing occasional marketing support to a second health-tech brand.
The Founder will provide the overall marketing direction and messaging—you'll be responsible
for transforming those ideas into polished, customer-ready content and campaigns.
The role is initially 20 hours per week, with the opportunity to increase to full-time as the
business continues to grow.
Key Responsibilities
Instagram Reels.
● Create visually appealing Instagram carousel posts and static graphics in Canva.
● Develop and maintain the monthly social media content calendar.
● Schedule and publish social media content.
● Ensure all content is aligned with the brand's tone, style, and visual identity.
Email Marketing● Design and build email campaigns and automated customer journeys, including:
○ Welcome series
○ Abandoned cart flows
○ Promotional campaigns
● Create email designs in line with the brand identity.
● Translate marketing briefs and inspiration into high-converting email campaigns.
Content Marketing● Assist with drafting blog content for the Offdays brand.
● Format and publish blogs within Shopify.
● Source, resize, and optimise blog imagery to match brand templates.
● Support content production for a second health-tech business by sourcing and preparing
blog imagery.
Marketing Support● Help organise and execute marketing campaigns across multiple channels.
● Research marketing inspiration and industry trends.
● Maintain consistency across all marketing assets.
● Suggest ideas and improvements based on marketing best practices.
Future Growth Opportunities
● Coordinating communication with manufacturing, packaging, and testing vendors
(non-technical project coordination).
● Influencer research, outreach, and relationship management.
● Managing content scheduling and publishing across social channels.
● Producing simple weekly marketing and Shopify performance reports.
● Taking greater ownership of campaign planning and execution.
About You
environment where no two days are the same.
Essential Skills & Experience
● Previous experience in digital marketing, content marketing, or social media management.
● Strong Canva design skills.
● Experience creating engaging social media content for Instagram and TikTok.
● Experience with email marketing platforms such as Klaviyo (or similar).
● Experience working with Shopify.
● Excellent written English.
● Strong organisational skills and attention to detail.
● Ability to work independently and manage multiple priorities.
● Comfortable taking a brief and turning it into polished, customer-facing content with
minimal supervision.
Desirable
● Experience working with consumer brands, wellness, health, or lifestyle products.
● Basic understanding of SEO and blog publishing.
● Experience working in an early-stage startup or small business.
What We're Looking For:
someone who understands what great marketing looks like and can confidently execute it.
You'll enjoy working collaboratively with a founder, bringing ideas to life while contributing your
own experience and creativity to help build an exciting new brand.
Originally posted on Himalayas
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