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Marcom & Digital Content Manager

esco.pk - Electronic Security CompanyRawalpindi, PakistanPosted 1w ago
Digital Marketing Associate
Full-time
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Job description

Marketing Communications Manager (Marcom) We are ESCO – Electronic Security Company, partnered with global leaders in security and communication systems including Hikvision, ITC, and Bosch. We are seeking a Marketing Communications Manager to own our brand presence across digital, print, retail, and event channels — and to run a monthly content production calendar that keeps our surveillance and communication solutions visible to dealers, integrators, and end clients across Pakistan. This is a hands-on leadership role: you will plan the calendar, brief and review the work of designers, videographers, and content writers, manage external vendors, and ensure everything ships on brand and on time. Key responsibilities: Content Planning & Production Own the monthly content calendar across brands (Hikvision, Bosch, ITC), aligned to seasonal trends, training schedules, and product prioritiesDirect production of social graphics: product infographics, WhatsApp status banners, platform covers, and event/seasonal greetings (~40+ assets monthly)Oversee video output: product animations, unboxing and solution-brief videos, guide/instructional videos, and technology review podcasts (~12–16 assets monthly)Commission and edit blog articles, LinkedIn technology briefs, and product/technology copy for website product pages and cross-linking Digital & Web Supervise website content, sliders, homepage animations, and technology brief pages across our primary websitesEnsure SEO-consistent product content and internal cross-linking on our e-commerce catalogManage newsletters and EDM programme (4 per month) with a segmented, maintained email databaseKeep Google Business listings current with photos, offers, and information Brand & Corporate Communications Define and enforce brand guidelines across all print and digital assetsMaintain the company profile: About Us narrative, organization chart, executive bios, and consolidated financial and statistical informationEnsure uniformity of brand messaging across every channelBuild and refine co-branded presentation templates; review presentations for content quality, structure, and grammar Retail Branding, Print & Events Plan and schedule branding for company outlets and dealer displays — vinyl, signboards, kiosks, wall graphics, POS stands, and office décor — including seasonal changeovers (Independence Day, Ramadan, Eid)Programme content for commercial displays at outletsProduce wall posters and infographics for LEC/IEC/REC demo areas, pennants, roll-ups, and printed collateralManage quarterly promotional items, employee IDs, business cards, and offset printingPlan corporate events, seminars, and tradeshows: backdrops, certificates, award ceremony SMD content, logistics, and post-event follow-up Leadership Represent the company at media, public, and corporate eventsPartner with Sales, Technical, and Pre-sales to align communications with business objectivesMentor junior marketing staff and manage external agencies, printers, and production vendors Qualifications Bachelor's degree in Marketing, Communications, or Visual Design35+ years in marketing communications, preferably B2B, technology, or channel/distribution environmentsProven ability to run a recurring content calendar and hit monthly production volumesStrong writing and presentation skills for both B2B and B2C audiencesWorking proficiency in Adobe Creative Suite and Microsoft Office — enough to brief, review, and correct creative workVendor and stakeholder management experienceStrong organizational skills and comfort with high-volume, deadline-driven outpu