Head of Narrative
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Job description
We’re looking for someone to own the narrative of CSGORoll - understanding what people currently think about us, where the company is going, and turning that into a coherent story across our content and communication.
This is a creative + strategic + hands-on role. We don't want someone who needs a team of 6 people underneath them to create value. They should be capable themselves, then use internal resources and external contractors where needed.
What you’ll do
Understand perception - keep their ear to the ground across customers, the CS2 community, public discussion, customer support feedback, Product and BI. Understand both what people love and what they dislike about us.
Build the narrative - work with management and Product to turn where CSGORoll is going into a clear story/message, rather than disconnected promotions and announcements.
Keep it coherent - make sure socials, blogs, product communication, community interaction and larger content all fit the same wider narrative, adapted appropriately for different audiences.
Create the content plan - decide what stories/content we should actually be putting out and plan ahead around the product roadmap, events, releases and the CS2 scene.
Create things people actually want to watch - not just ads. Genuine CS2 content, community content, creative concepts, collaborations, short-form and larger productions that people would watch/share/react to regardless of the advertisement.
Get maximum value from production - one collaboration or shoot should create multiple pieces of content where possible, rather than spending heavily for one video.
Execute - work directly with our existing designers/editors and bring in copywriters, creators or production teams on a contractor basis when needed. Brief them, direct them, critique the work and own the final output.
Stay close to the community - we don't want to only appear when we have an announcement. Communication should feel human, authentic and actually engaged with what's happening.
Requirements
We're looking for someone who is:
Extremelyhigh agency and doesn't wait to be prompted.
Creative and a genuinely good storyteller.
Hands-on - can deliver value without needing a team underneath them.
High EQ with a strong understanding of psychology and perception.
Curious and willing to actually research what people are saying.
A good planner and executor.
A strong communicator who can work across management, Product, Customer Relations, BI and creative people.
Capable of directing and criticizing creative work.
Commercially sensible with production/collaboration costs.
Ideally familiar with CS2, esports, gaming and internet culture - or capable of becoming deeply immersed in it very quickly.
What this isn't
Not performance marketing, affiliate management or someone whose job is negotiating influencer deals.
We're also not looking for a corporate PR person or someone who produces strategies for other people to execute.
They need to understand the current narrative, decide what story we should be telling, and actually make that story happen.
Originally posted on Himalayas
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