Growth and performace ad specialist

Company Description Vorx Consulting is a modern consulting firm that helps organizations grow through data-informed strategy, digital marketing, and streamlined operations. The company partners with clients across industries to build scalable solutions that increase brand visibility and customer engagement. Vorx Consulting values collaboration, accountability, and continuous learning, encouraging team members to share ideas and experiment with new approaches. Team members work in a flexible, remote environment with opportunities to shape client outcomes and contribute to internal best practices. The firm offers a setting where growth-minded professionals can develop their skills while delivering meaningful impact.

Role Description The Growth and Performance Ad Specialist is a full-time remote role responsible for planning, executing, and optimizing digital advertising campaigns across platforms such as Google, Meta, LinkedIn, and other performance channels. Day-to-day responsibilities include analyzing campaign data, identifying growth opportunities, running A/B tests, and adjusting targeting, bidding, and creative assets to improve return on ad spend and lead quality. The specialist will collaborate with account managers, sales teams, and clients to align campaign strategies with business goals, create performance reports, and present actionable insights. This role also involves building experimentation roadmaps, implementing growth hacking tactics, and contributing to the development of best practices for performance marketing. The specialist is expected to stay current with industry trends, platform updates, and emerging tools that support campaign efficiency and scale.

Qualifications

• Candidates should possess strong Analytical Skills, including data interpretation, performance measurement, and optimization based on quantitative insights.
• Candidates should possess effective Communication skills to collaborate with internal teams, present findings to clients, and translate complex data into clear recommendations.
• Candidates should possess Growth Hacking skills, such as designing experiments, testing new channels, and applying creative tactics to accelerate user acquisition and revenue.
• Candidates should possess Sales-related skills, including understanding funnels, lead quality, and how advertising supports pipeline and revenue generation.
• Candidates should possess Project Management skills to plan campaigns, manage timelines, coordinate stakeholders, and ensure deliverables are completed on schedule.
• Experience with major ad platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads) and performance metrics (CPC, CPA, ROAS, CTR) is strongly preferred.
• Familiarity with marketing analytics tools (e.g., Google Analytics, attribution platforms, CRM systems) and basic tracking implementation (UTMs, pixels) is beneficial.
• Degree or Diploma in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience in performance marketing.
• Ability to work independently in a remote environment, manage multiple campaigns, and adapt quickly in a fast-paced, growth-oriented setting.