Global Paid Media Specialist

‹ Back to all Position Details Global Paid Media Specialist Apply Now Regular, F/T Summary The Global Paid Media Specialist is responsible for the strategic execution, optimization, and performance scaling of paid digital campaigns across international markets. This role goes beyond campaign management — it owns multi-country activation strategy, localized messaging alignment, budget allocation across regions, and performance optimization across Google, Meta, and additional digital platforms. It works directly with our paid media AOR.. The ideal candidate combines strong technical platform expertise with multilingual capabilities (French, German, and Spanish) to quality support campaign localization, ad copy validation, and cross-market performance insights. This position plays a key role in driving qualified lead volume, customer acquisition, and return on ad spend (ROAS) across global territories. This role is full time and onsite in our office in Louisville, CO. (Not remote) Salary Range: $75,000 – $90,000 (Commensurate with experience and global scope) At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment. At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment. Must be able to work on campus in Louisville, CO. US citizenship or an existing work visa is required Gaia subscribers strongly preferred Non-smoker Responsibilities Global Campaign Paid Media Strategy & ExecutionPlan, ship, and manage multi-country campaigns via agency partners across:Google Ads (Search, Display, Performance Max, YouTube)Meta Ads (Facebook & Instagram)Additional relevant paid channels as neededDevelop localized campaign structures aligned to regional goals and metricsEnsure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignmentManage budget allocation across markets based on performance and growth opportunity Performance Optimization & ScalingMonitor daily performance across global accounts and proactively optimize toward:CTRConversion RateCPAROASLTVAnd other digital media metricsServe as the strategist for structured A/B testing across:CreativeAd copyLanding pages (in collaboration with CRO/web team)Audience segmentationIdentify cross-market insights and replicate winning strategies across regionsScale high-performing campaigns while eliminating inefficient spendDevelop performance forecasts and scaling roadmaps Analytics & ReportingTranslate performance data into actionable strategic insightsBuild and maintain global reporting dashboardsPresent market-level insights and recommendations to leadershipAnalyze lead quality in partnership with Sales/OperationsEnsure clean tracking, attribution accuracy, and data integrity Cross-Functional & International CollaborationPartner with Creative agency, contractors, and team to guide asset development and localizationCollaborate with SEO for keyword and market alignmentWork closely with agency teams to improve landing page performanceCoordinate with regional stakeholders to align campaigns with promotions, seasonality, and territory needsAct as the paid media subject-matter expert for international markets Qualifications Required Skills & Experience 3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)Experience managing multi-country or international campaignsAdvanced proficiency in:Google AdsMeta AdsInfluencer Ads/WhitelistingStrong knowledge of:Google Analytics 4Google Tag ManagerMeta Online Media overallConversion tracking and attribution modelingExperience managing monthly budgets of $500K+ (or relevant global scale)Strong Excel/Google Sheets capabilities Multilingual proficiency:Professional working proficiency in French, German, and SpanishStrong analytical and strategic thinking skillsExcellent written communication skills for multilingual ad copy oversight Preferred Qualifications Experience in multi-location or international media/marketing agencyFamiliarity with CRM integrations, campaign processes, and conversion trackingExperience scaling performance campaigns internationally Competencies Strategic thinker with execution excellenceStrong QA discipline and attention to detailPerformance-driven mindsetProactive problem solverComfortable managing multiple markets and budgets simultaneouslyStrong time, stakeholder, and budget management skillsAt Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment. More About Gaia Gaia exists as a transformational network to empower a global conscious community. Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch. We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.” The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee. Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance. Apply Now GaiaAbout GaiaDevicesCommunity GuidelinesTerms of Use and PrivacySpam PolicyCookie SettingsCommunityHelp CenterCareersWrite for GaiaEventsMore from GaiaInvestor RelationsShopBecome a Partner Connect With Us Gaia Apps ✕ Log In Username or Email Password or Forgot Password New To Gaia? View Options & Sign Up. Contact Customer Service Forgot Password Enter your email address and we'll send you a link to reset your password. Email Link Sent! A link to reset your password has been sent to you. Log In Email No account associated with this email. Please, check spelling Unknown error. Please contact support. or New To Gaia? View Options & Sign Up. Contact Customer Service A 6-digit code was sent to Code expired, send again wrong code, try again Unknown error. Please contact support. Didn’t get a code? Send again or Sign up with a password instead We use cookies and similar technologies to run this website and help us make recommendations for you. See our Privacy Policy here.