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Facebook Ads Manager
Gladex Travel and Tours CorpMetro ManilaPosted 2w ago
Digital Marketer
Job Description
- Develop and manage Facebook and Instagram advertising campaigns from start to finish
- Plan ad budgets based on marketing goals
- Build ad funnels for cold traffic, retargeting, and re-engagement
- Analyze results and adjust campaigns to improve performance
- Work with creatives and copywriters to produce effective ad content
- Set up and track conversions using Facebook Pixel and Google Analytics
- Run A/B tests on audiences, creatives, and placements
- Stay updated with Metas policies, tools, and ad trends
- Guide or collaborate with other ad specialists or freelancers if needed
- At least 2 years of experience running Facebook Ads with proven success
- Solid understanding of paid social media strategies and audience targeting
- Proficiency in Meta Ads Manager, Pixel tracking, and performance reporting
- Strong skills in data analysis and campaign optimization
- Good communication and teamwork skills
- Experience managing large ad budgets is a plus