Email Marketing Manager

About the Role

We’re looking for a talented Digital Marketing Manager to join our team and lead email marketing strategy and execution for top US eCommerce brands. This is a client-facing role where you’ll assist with the entire email marketing process: from strategy development to campaign execution, while managing relationships and delivering measurable results.

You’ll report directly to our CEO and Director of Client Services, with opportunities for annual performance reviews, professional growth, and leadership opportunities as you develop with our team.

Who We’re Looking For

Our ideal candidate is someone who is a self-starter with a proven track record, strong work ethic and a thirst to learn new skills. Top candidates are eager to learn and try new marketing tactics, are comfortable working independently and autonomously and can navigate ambiguous situations with critical thinking and problem solving skills.

Key Responsibilities

• Lead client calls with full ownership: send agendas before calls and detailed action items as follow-ups after calls.
•  Manage client relationships with US-based clients as the primary point of contact, ensuring exceptional service and communication.
• Assist with business development as needed, including auditing prospective client accounts.
• Proactively communicate when you need additional time to complete a task or increased resources to support you and any challenges or bottlenecks you may encounter.
• Develop comprehensive email marketing strategies and create strategy decks for new initiatives.
• Write creative briefs for new campaigns and initiatives, collaborating closely with designers.
• Audit client and agency email accounts to identify areas of opportunity and optimization.
• Keep up-to-date with industry trends, sending requirements, and general retention marketing education.
• Manage and execute email, SMS, loyalty, retention, and list growth campaigns from concept to deployment.
• Code, edit, and deploy campaigns using drag-and-drop editors.
• Create and manage content calendars, keeping projects on timeline and ahead of schedule.
• Conduct A/B testing, develop recommendations, deploy tests, and summarize results.
• Handle list and segment management and optimization.
• Lead project management across multiple client accounts, coordinating timelines, deliverables, and stakeholder expectations
• Organize and facilitate projects via the project management systems.
• Analyze campaign performance and provide data-driven recommendations for optimization
• Recap performance and recommendations in monthly/weekly reporting
• Track KPIs and stay current on email marketing best practices, platform updates, and eCommerce trends

Preferred Qualifications:

• Fluent English (B2 level or above) (written and verbal)—you’ll be communicating with US-based clients daily. Proficiency is required.
• 2-5 years of experience in digital marketing at a brand or agency, with a strong focus on email marketing
• accountable and reliable with proven track record of delivering results
• Excellent problem-solving skills and ability to handle ambiguous situations independently
• Strong project management and communication skills—you’ll be managing timelines, people, and multiple priorities
• Excited about learning new skills and continuously improving
• Analytical mindset with attention to details.
• Experience coding and editing emails in drag-and-drop editors

Bonus Points:

• Certifications with Claude, Klaviyo, Figma and/or Shopify preferred.
• Past experience with Klaviyo (or similar ESP platforms) and / or Shopify
• Design skills in Photoshop and/or Figma
• Google Analytics proficiency
• Experience managing team members or direct reports
• Background in SMS marketing and loyalty programs
• Experience with eCommerce brands

How to Stand Out in the Interview Process

If you’ve completed a free certification in any of the platforms mentioned: Shopify, Klaviyo, Google Analytics, Figma, etc.