Digital Performance Manager

Role Description The Digital Performance Manager is a full-time, on-site role based in the Karachi Division. This role is responsible for overseeing and optimizing digital marketing performance across channels, including paid social, search, and e-commerce campaigns, to meet client growth and ROI targets. The person in this position will monitor campaign metrics, generate performance reports, and implement data-driven adjustments to budgets, bidding strategies, and creatives. Daily tasks include collaborating with account managers and creative teams, guiding performance strategy, coordinating training for junior team members, and ensuring campaigns are aligned with client objectives and agency standards. The Digital Performance Manager will also contribute to forecasting, performance reviews, and continuous improvement of digital marketing processes. Qualifications Candidates should possess strong analytical skills to interpret campaign data, identify trends, and make optimization decisions.Candidates should possess clear and effective communication skills to collaborate with internal teams and present performance insights to clients.Candidates should possess performance management skills to oversee campaign execution, set KPIs, and ensure delivery against targets.Candidates should possess training and mentoring skills to support the development of junior team members and promote best practices.Candidates should possess budgeting skills to manage media spend, forecast costs, and allocate resources efficiently.Experience with digital marketing platforms (e.g., Google Ads, Meta Ads, TikTok Ads) and performance optimization in e-commerce environments.Proficiency in using analytics tools such as Google Analytics, data visualization, and reporting dashboards.Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent relevant experience.Demonstrated ability to work in a fast-paced environment, prioritize multiple projects, and meet deadlines.Prior experience in a performance marketing or digital agency role within e-commerce or retail sectors is highly beneficial.