Digital Marketing Specialist

Performance Marketer (2+ Years Experience)

We are looking for a results-driven Performance Marketer with 2+ years of hands-on experience in planning, executing, and optimizing paid digital campaigns.

Key Responsibilities:

• Plan, launch, and manage high-performing campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Develop and execute full-funnel performance marketing strategies aligned with business objectives.
• Monitor campaign performance, optimize budgets, and improve key metrics such as ROAS, CPL, CPA, CTR, and conversions.
• Set up, track, and analyze data using tools such as Google Analytics, Meta Events Manager, Google Tag Manager, and conversion tracking platforms.
• Understand customer journeys and build effective marketing funnels to maximize lead generation and revenue.
• Prepare regular performance reports, derive actionable insights, and present recommendations to stakeholders.
• Conduct audience research, A/B testing, and creative performance analysis to continuously improve campaign effectiveness.
• Collaborate with creative and content teams to develop high-converting ad creatives and landing page strategies.
• Stay updated with the latest trends, platform updates, and best practices in digital advertising.

Requirements:

• Minimum 3+ years of experience in performance marketing.
• Strong expertise in Meta Ads and Google Ads.
• Solid understanding of marketing funnels, attribution models, analytics, and conversion tracking.
• Proficiency in Google Analytics (GA4) and reporting tools.
• Analytical mindset with the ability to translate data into growth strategies.
• Excellent reporting, communication, and problem-solving skills.
• Proven track record of driving measurable business results through paid media campaigns.