Digital Marketing Specialist

Company Description Brandcrew Aviation Academy trains aspiring aviation professionals through Pilot (DGCA Ground Classes), Cabin Crew, Ground Staff, Hospitality, and Travel & Tourism programs, preparing students for successful careers in the industry.

Location: Bengaluru (Work from Office)

Experience: 3 - 5 years

Employment Type: Full-Time

About the role

We are looking for a Digital Marketing Specialist to join our team and manage digital campaigns across multiple platforms. The role involves planning, executing, and optimizing campaigns to improve brand visibility and generate quality leads.

Roles and responsibilities

• Plan and manage digital marketing campaigns.
• Run Meta (Facebook & Instagram) and Google Ads.
• Monitor campaign performance and prepare reports.
• Coordinate with the content and design teams.
• Manage social media marketing activities.
• Research market trends and competitor activities.
• Generate leads through digital marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
• 3-5 years of experience in Digital Marketing.
• Knowledge of Meta Ads, Google Ads, SEO, and social media marketing.
• Good communication and analytical skills.
• Ability to manage multiple tasks and meet deadlines.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing campaigns across multiple platforms.
• Proficiency in Social Media Marketing, including content creation, community management, and engagement growth.
• Ability to work with Web Analytics tools to track, interpret, and optimize campaign performance and user behavior.
• Excellent Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
• Relevant experience in education, training, or aviation-related marketing is an advantage.
• Familiarity with SEO/SEM, email marketing, and basic design tools (e.g., Canva or similar) is beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Bengaluru, manage multiple projects, and meet deadlines in a fast-paced environment.