Digital Marketing & Performance Marketing Specialist

Digital Marketing & Performance Marketing Specialist!! Location: Karachi, Pakistan Job Type: Full-Time | Onsite Experience: 2–4 Years Industry: IT / Software House About the Role We are looking for a Digital Marketing & Performance Marketing Specialist with strong hands-on experience in Meta Paid Advertising, Lead Generation, Performance Marketing and SEO. The ideal candidate should be data-driven, target-oriented and capable of planning, launching, optimizing and scaling paid campaigns to generate quality leads and business growth. Key Responsibilities Plan, launch and manage Meta (Facebook & Instagram) Paid Advertising campaigns Manage complete performance marketing campaigns from strategy to lead conversion Develop and optimize campaigns for Lead Generation, Conversion and ROI Monitor CPL, CPA, CTR, CPC, ROAS and overall campaign performance Perform audience research, competitor analysis and campaign segmentation Create and test different ad creatives, copy, audiences and offers Continuously optimize campaigns based on performance data Manage daily/weekly/monthly advertising budgets Generate qualified B2B leads for software, ERP and technology services Track leads and coordinate with the sales team for lead quality and conversion Prepare regular performance reports and provide actionable insights SEO Responsibilities Strong practical knowledge of On-Page, Off-Page and Technical SEO Keyword research and competitor SEO analysis Website SEO optimization and content planning Meta titles, descriptions, headings and internal linking optimization Backlink strategy and quality link-building SEO audit and technical issue identification Google Search Console and Google Analytics knowledge Monitor keyword rankings, organic traffic and conversions Develop strategies to improve organic search visibility and qualified traffic Required Skills Meta Ads Manager – Mandatory Performance Marketing Facebook & Instagram Advertising Lead Generation Conversion Optimization Strong SEO knowledge Google Analytics / GA4 Google Search Console Keyword Research Competitor Analysis Campaign Reporting & Analytics Canva / basic creative understanding Strong analytical and problem-solving skills What We Are Looking For Must have hands-on experience managing paid Meta campaigns Must understand performance metrics and ROI Strong understanding of SEO and organic growth Experience in generating leads for B2B / IT / Software / Services will be highly preferred Candidate should be able to independently manage campaigns and suggest growth strategies Portfolio or previous campaign results will be an advantage Qualification Bachelor's degree in Marketing, Business, IT, Communications or a related field. Why Join Us? Work with an established IT & ERP Software Company Opportunity to work on international markets and B2B campaigns Performance-driven working environment Career growth opportunities Opportunity to manage real advertising budgets and measurable campaigns Apply Now If you are confident in Meta Paid Ads + Performance Marketing + SEO and can demonstrate measurable results, we would like to hear from you. Please share your CV along with your portfolio/campaign results and details of previous Meta Ads and SEO projects. Job Type: Full-time Pay: Rs45,000.00 - Rs50,000.00 per month Work Location: In person