Digital Marketing Manager

Digital Marketing Manager

Appropriate for businesses that need a senior marketing leader to develop and oversee digital marketing initiatives, manage marketing resources, and drive measurable business growth across multiple channels.

Primary Goal

The Digital Marketing Manager is responsible for developing and leading the company's overall digital marketing strategy to increase brand awareness, generate qualified leads, improve customer acquisition and retention, and maximize marketing ROI. This role oversees campaign planning, performance management, marketing budgets, and external or internal marketing resources while ensuring all marketing efforts align with business objectives

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Key Responsibilities

● Marketing Strategy & Leadership: Develop and own the overall digital marketing strategy aligned with company growth objectives.; Establish annual, quarterly, and monthly marketing plans and priorities.; Identify market opportunities, customer segments, and competitive positioning strategies.; Define KPIs, reporting frameworks, and performance benchmarks across all marketing channels.; Provide strategic recommendations to leadership based on market trends and business goals.

● Campaign Oversight & Growth Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns.; Ensure alignment between paid advertising, organic marketing, email marketing, website initiatives, and content strategies.; Manage customer acquisition, lead generation, conversion, and retention initiatives.; Evaluate and prioritize growth opportunities across digital channels.; Drive continuous improvement through testing, experimentation, and performance analysis.

● Team & Vendor Management: Lead and manage marketing specialists, freelancers, agencies, and creative resources.; Delegate campaign execution while maintaining accountability for overall results.; Coordinate with content creators, designers, developers, sales teams, and external partners.; Establish workflows, processes, and performance standards for marketing operations.; Mentor and support team members to improve performance and capabilities.

● Budget & Performance Management: Own and manage the digital marketing budget across all channels and initiatives.; Allocate resources based on business priorities and expected ROI.; Monitor marketing performance metrics and ensure efficient use of spend.; Analyze campaign results and identify opportunities for optimization and scaling.; Present performance reports, insights, and strategic recommendations to leadership.

● Brand & Customer Experience: Ensure consistent brand messaging and positioning across all customer touchpoints.; Oversee content strategy to support awareness, engagement, lead generation, and customer retention.; Collaborate with sales and customer success teams to improve customer journey and conversion performance.; Identify emerging platforms, technologies, and trends that support long-term brand growth.

Experience

5+ years of digital marketing experience with at least 2 years in a leadership, management, or strategic marketing role.

Core Tools & Platforms (Required to have intermediate to advanced skills with at least one tool from each tool type)

● Collaboration: Google Workspace, Microsoft 365

● Communication: Slack, Zoom, Google Meet, Loom

● Project Management: Monday, Trello, ClickUp, Notion, Asana, Smartsheet, Coda, Confluence

● Marketing Automation & CRM: HubSpot Marketing Hub, ActiveCampaign, Mailchimp, Omnisend, Brevo, Drip, Constant Contact

● Paid Advertising: Google Ads, Meta Ads Manager, LinkedIn Ads, Microsoft Advertising, TikTok

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● Analytics & Attribution: Google Analytics 4 (GA4), Adobe Analytics, Looker Studio, Tableau, Power BI

● Tag Management & Tracking: Google Tag Manager, Adobe Launch, Tealium iQ

● SEO & Organic Growth: Semrush, Ahrefs, Moz Pro, SE Ranking

● Landing Page & Conversion Optimization: Unbounce, Leadpages, Instapage, Webflow

● Business Intelligence & Reporting: Looker Studio, Tableau, Power BI, Airtable, Meta

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● AI Productivity: ChatGPT, Gemini

Additional Tools (Nice to Have)

● CRM & Sales Enablement: HubSpot CRM, Salesforce, Zoho CRM, Pipedrive

● Social Media Management: Buffer, Hootsuite, Sprout Social, Later, Loomly, Metricool

● Marketing Data Integration: Supermetrics, Funnel.io, Improvado, Windsor.ai

● Workflow Automation: Zapier, Make (Integromat), n8n, Pipedream

● E-Commerce & Commerce Platforms: Shopify, TikTok Shop, Kajabi, Thinkific, Teachable

● Affiliate & Partnership Management: PartnerStack, CJ (Commission Junction)