Digital Marketing Manager

At Meolaa, we're building consumer brands at speed. We need someone who can own the entire digital playbook from paid media to organic to email and who knows how to make every rupee work harder than the last.

What does that actually mean?

It means on Monday you're rebuilding a Meta campaign that's bleeding CAC.

On Tuesday you're briefing the creative team based on what the data told you.

On Wednesday you're building a new email sequence for repeat customers.

On Thursday you're analyzing weekly performance and shifting budgets in real-time.

On Friday you're presenting growth trends to the Founders.

No two weeks look the same. That's not a warning. That's the pitch.

What You'll Own

𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

• Own Meta, Google, YouTube, and affiliate campaigns across the funnel
• Build campaigns that drive traffic, conversion, and repeat purchase
• Manage budgets and bids with a sharp eye on CAC, ROAS, and contribution margins
• Run structured A/B tests on creatives, audiences, targeting and actually act on what you learn
• Scale what works, kill what doesn't, document why

𝗗𝟮𝗜 𝗖o𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 & 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻

• Own the D2C funnel landing pages, checkout flow, post-purchase experience
• Work with the website team to optimize conversion rates without sacrificing brand feel
• Build email and SMS sequences that drive repeat purchase and retention
• Track LTV, repeat purchase rate, and customer lifetime value by cohort

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗙𝘂𝗻𝗻𝗲𝗹𝗦𝘆𝗻𝗰𝗵𝗿𝗼𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻

• Brief creative teams on performance insights what's working, what isn't, what to try next
• Ensure creative assets are built for both brand and conversion (they're not mutually exclusive)
• Own UGC sourcing and repurposing into paid ads this is a huge lever for D2C
• Build a content calendar that aligns paid, organic, and owned channels

𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 & 𝗖𝗵𝗮𝗻𝗻𝗻𝗲𝗹 𝗦𝘂𝗽𝗰𝗼𝗻𝗱𝘀

• Manage or support sponsored ads on Amazon, Flipkart, Nykaa coordinate with KAM teams
• Own organic search visibility strategy (SEO + keyword strategy)
• Track performance across channels and identify which one delivers the best unit economics

𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴

• Own the digital dash board channel-level metrics, funnel health, cohort analysis
• Report weekly with clear narrative what landed, what didn't, and what's next
• Build attribution models that actually tell you what's driving revenue
• Track KPIs across all channels and hold yourself accountable to targets

You might be the one if

• You have 3–6 years of hands-on digital marketing experience, you build campaigns yourself, not just supervise
• Your instinct when ROAS dips is to open Ads Manager and test, not send an email asking why
• You've managed significant monthly budgets and have the results to show for it
• You understand the full funnel, not just top of funnel traffic, but CAC, conversion, LTV
• Prior experience in D2C, beauty, fragrance, lifestyle, or consumer brands is a strong plus
• You know Meta's algorithm well enough to have a strong opinion about audience stacking in 2026
• You treat creative as your biggest lever, you brief it, test it, iterate on it relentlessly
• You think like an owner, every rupee spent is your money too
• You can move fast in a startup, process is lighter than in agencies, but discipline is tighter

Why Meolaa?

We're building something real. HIRA is just the beginning. There are more brands coming, more categories to crack, and more growth to unlock through digital channels.

You'll own the digital function across a growing portfolio. You'll have real budgets, real targets, and real autonomy. And you'll do it at a company backed by one of the best VCs in the world, with the ambition to match.

This isn't a role where you execute someone else's strategy.

This is a role where you build the strategy and execute it.